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What Makes OKI A Good Partner for BTA Dealers?

4 May, 2015 By: Mike Garofola

Channel partners are always looking for opportunities to grow their business. As you begin to think about expansion and revenue growth, the first thought would be, “What makes a good partner to work with to help me achieve my business objectives and goals?” You then put together a check-list of those attributes a ‘good partner’ would have, such as: the range of products being offered, compatible solutions, customer service and pricing/promotions, to name a few.

So, what makes a good partner? As a trusted supplier and loyal partner to the BTA channel for over 40 years, OKI understands the needs that you are looking for, and is willing to go above and beyond to fulfill the requirements for you and your customers.

Why OKI?
When it comes to printing solutions- that is OKI’s main focus and core competency. We provide the broadest product portfolio within the printing industry including vertical and customized solutions. We back these products with unsurpassed customer service and enhanced product warranties. This further emphasizes OKI’s ongoing commitment in delivering a partnership that not only includes the devices needed, but the reliability of a long-time trusted organization.

Broadest Portfolio in the Industry
With such an expansive product line, OKI has the assets to serve all sized companies with our monochrome and color single function and multifunction printers (MFP), SIDM printers, and label/Point-of-sale printers. Being able to be a one-stop shop for all printing solutions gives us an advantage over the competition.

Customized Product Line
OKI developed many of the technologies used in our products today, including the Dot Matrix Printhead, LED Technology, HD Color, and Single Pass Color. Furthermore, we have the ability to customize hardware, firmware, and software, to meet our customers’ demanding needs.

Vertical Solutions
OKI offers a number of solutions that fit the needs for a range of vertical markets. Examples of vertical markets that we support include: education, public sector, retail, healthcare, manufacturing and transportation. Typically these markets include a wide-range of paper intensive workflows and processes.  Within each market, OKI offers specific solutions that would fit the needs of their environment.

Incentive Programs
OKI offers a number of incentive programs that are focused on increasing the profitability of your business. These programs include rebates, volume incentives and sales rep SPIFFS. In addition to incentives, there are a number of support benefits. As you work with us, we will provide you with a dedicated OKI sales representative, no-charge total cost of ownership (TCO) calculator, demo units, and a password protected website that includes exclusive content for OKI solution providers and dealers.

24/7/365 Customer Service
Having a service team for you and your customers is very important, but having one that is as reliable as OKI’s customer service is ideal. OKI offers an unsurpassed customer service and support team that is available in the U.S. and Canada and is accessible 24/7/365 at our toll free number (1-800-OKI-DATA). In addition, all of your customer service representatives are based in the United States.

OKI’s commitment to the BTA Channel
Along with offering a wide range of services as noted above, we also provide a specific exclusive product line only available to our BTA dealers. These differentiated devices are tailored to the BTA channel and provide exceptional value and dependability that our dealers have come to expect with the OKI brand. We have been channel centric and a channel loyal partner for over 40 years offering high-quality and high-performance service and products meeting the requirements of you and your customers.


Mike Garofola is Senior Marketing Manager of Channel Marketing for OKI Data Americas. OKI Data Americas markets PC peripheral equipment and customized document management solutions under the OKI® brand. OKI takes a consultative approach to supporting every customer's needs and delivering individualized print solutions that optimize business performance. OKI offers unparalleled service and support, making us a true printing solutions partner.

About the Author: Mike Garofola

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