25 Easy Ways to Promote Your Website Online & Off14 May, 2004 By: Merle Merle imageSource
25 Easy Ways to Promote Your Website Online & Off
you currently maintain a website presence, whether it be for eCommerce or as an
information piece for your clients, keeping a steady flow of traffic is
essential to new and continued relations. Below you’ll find 25 tips for
promoting your website and keeping it in the public eye. (Look to the Resources
Guide at the end of this article for information on where you can find products
and services mentioned in this article.)
your company has voice mail, have your employees' list your URL in their
UPS advertises on their trucks, why don't you? URL plates can be ordered with
your web address and put on the back of your car or company vehicles. Take a
you give out promotional gifts to your clients like cups, pens, t-shirts, get
your URL printed on them. Order URL t-shirts at
Your Web address should be on all printed material that leaves your office
including: brochures, business cards, fax sheets, flyers, mailing labels,
letterhead, invoices, and checks, envelopes. I mean everything. To order these
products online see http://adyourlogo1.clickprint.com or
When you send out Christmas cards make sure your URL is printed somewhere inside
the card. For more information visit
Send out Web postcards to your existing customer base to announce a new website
feature, or buy a mailing list and do a direct mailing. Go to
www.digitalwork.com and sign up for
free to receive money saving marketing services at great savings in your email
box about twice a month.
Get a rubber stamp made up with your URL and stamp everything that leaves your
Run ads in newspapers, magazines or trade journals that hit your target market
and include your URL. Or you can buy an ad in one million nationwide papers at
Do Direct Marketing (bulk mail).See
www.usps.com/directmail for help.
Write and publish your own online newsletter, also called an ezine. To learn
how, go to Ezine University
http://ezine-tips.com/. To set up a newsletter, use
www.egroups.com. To promote your new ezine,
list it in as many directories as possible. You'll find a list of directories at
www.interniche.net/partner/sales/ezinedirectories.htm. If you want to build
your subscriber base up in a hurry try
www.worldwidelists.com/cgi-bin/ref.cgi?00230 or Opt-In List Builder offers
Make sure you advertise in ezines/newsletters that cater to your target market.
To find ezines to place ads in, go to Ezine Ad Auction
Lifestyles Publishing at
Write short articles, no more than 700 words, attach your signature line at the
bottom and submit them to ezine publishers who may be interested in publishing
your work in their newsletters. You can also set up a free account with Idea
and create an archive of your articles. Also, use
http://hop.clickbank.net/?dakota6969/mastersyn to syndicate your content
across the Internet.
Submit to search engines and directories on a regular basis, about every six to
eight weeks. Submit each page of your site not just the default page. To learn
more about search engines and how they tick, go to
www.searchenginebase.com or the
www.searchenginewatch.com. If you're interested in hiring a top notch search
engine positioning firm, engines go to www.searchking.com/bin/jump/index/1000024964-104.
Find specialized directories to list your site in that cater to your exact type
of business. Check out www.the1000.com.
Post to online discussion boards using a good signature line. Some of the best
can be found at
www.mcpromotions.com/discussi.htm, or try
www.discussmarketing.com for a
ton of boards you can post to.
Join a webring (www.webring.org), and link
your site up with other related websites.
Add a “recommend this site to a friend” service to your website, it's free.
Visit Viral Marketing at
Buy banner ads on the major search engines like Yahoo or Alta Vista. For current
pricing go to www.bcentral.com or try
www.flycast.com. If you need a few banners
for advertising, make some really nice free ones at
When paying your bills every month, or just in your everyday mail that leaves
your office, include your business card with your URL. Your bills arrive with
"stuffers" (who says two can't play that game).
If you have an actual brick and mortar store, put a sign with your URL in the
If you sell products or services online, why not allow others to help sell for
you by starting your very own “associate program.” For more on how to start one,
go to www.associateprograms.com
Buy multiple domains, especially ones containing your most important keywords,
and point them to your existing site or use them as doorways to your site. Pay
only $30 a year at
www.linkcounter.com/go.php?linkid=190273 or Unclaimed Domains at
you want to know the "secret" behind website marketing, there isn't one. It's a
combination of all of the above that makes for a successful site that people
actually visit. So what are you waiting for? Get Busy.
- - -
Merle (just Merle, thank you) is an experienced
Internet Marketer/Promoter Consultant. She knows what it takes for business
websites to be Successful. She has been online for over six years and has three
websites to her credit: MC Promotions (http://www.MCPromotions.com),
Merle's World (www.MerlesWorld.com)
and Ezine Ad Auction (www.EzineAdAuction.com).
All three publications have a combined subscriber base of well over 10,000. Feel
free to contact her with any questions.