4 Ways to Market Your Business Using Technology1 Sep, 2012 By: Kendall Tucker, Evolved Office imageSource
When you embrace marketing technologies, you change the way you interact with your clients and prospects, for the better. Today’s technologies offer so many benefits – including increased efficiency, productivity, and profitability – that it’s hard to understand why any business wouldn’t make the effort to improve their marketing strategy with accessible, and easy-to-use tech tools.
Yet inevitably, many companies cling to the same old, boring marketing pieces that they’ve used forever – or worse, they don’t do any marketing at all. And my advice to them is be prepared for disappointment. If you keep doing business the same way you always have, it’s likely that your business will soon become irrelevant. So, why not try integrating innovative technologies into your marketing plan? You have nothing to lose & customers to gain. Here’s a rundown of 4 affordable, results-oriented business tools to improve the success of your business.
Video Marketing–It’s no secret that our culture is obsessed with multimedia. Did you know that Youtube is the second largest search engine in the world (only Google outranks it), and 60 hours of video is uploaded to the video giant’s website every minute?
As consumers, we are so accustomed to being constantly stimulated by various forms of interactive media that we naturally prefer video as the method of delivery when it comes to marketing. Maybe that’s why video marketing is currently one of the most popular forms of Internet marketing. Or maybe it’s because video marketing is affordable, memorable, engaging, and it generates 10 times the response rate compared to static print marketing. This creates a big opportunity for dealers to use video marketing to create powerful messages in a dynamic medium, and empower their sale teams by creating videos about their product areas. Video marketing can help you communicate the benefits of your products or services more effectively than other forms of traditional marketing, so consider adding it to your marketing mix.
Email Marketing–One of the most practical forms of SMB marketing these days is email marketing. Why? It’s cheap, effective, and – unlike many other forms of marketing – it’s measurable. Email marketing is the ideal way to keep clients, vendors, and even your staff in the loop about what’s going on in your business. With unbelievable ROI potential – up to 4,300% according to the Direct Marketing Association – it’s downright silly not to take full advantage of email marketing. Initial responses to email marketing are more immediate than other forms of marketing, with leads coming in within 48 hours of your email blast.
Email newsletters are a great way to deliver your message on a consistent basis and carry a perceived level of expertise, positioning you as the thought leader among your contacts. And email is also a great medium to deliver information about special promotions or featured products and services. But, don’t confuse email marketing with spam, which won’t help build your business. To avoid spamming, make sure your emails have legitimate messages that will be helpful to your clients or prospects, and send to lists that you’ve built rather than purchasing lists from a third party.
Mobile Marketing–Mobile technology has significantly impacted the way we live and conduct business. Business owners always carry their smartphones, but don’t always have their laptops handy. Mobile marketing is important because it connects you to clients 24/7.
Your website is an important part of your marketing strategy, but if it’s not formatted to function properly on mobile devices, you’re losing business. According to Microsoft Tag, more than 50% of all local searches are done from mobile devices, and mobile Internet usage will overtake desktop Internet usage by 2014. So, it’s important that people can easily navigate your website from their mobile devices. In addition to making it easy for your customers to view your website on their smartphones, they should also be able to place orders, view products, and map your location from their mobile devices. But don’t just let your mobile strategy stop there. Try incorporating QR codes on all of your brochures, tradeshow collateral, and direct mail pieces to draw mobile traffic to your website or social media pages. Ask clients if they want text messages to become aware of product specials or upcoming events.
Social Media–Some people think that social media marketing is just a trend, but the truth is social networks actually provide the perfect tools for establishing and facilitating communities of users. Social networks offer exceptional, low-cost marketing opportunities for businesses of all sizes. If you’re just getting started, first do some research & set some reasonable goals for what you hope to achieve – maybe you want to enhance brand awareness, build a community of clients, or drive sales and leads. Then, select one or two social networks (like Twitter, Facebook, or LinkedIn) that you think would be best suited for this.