A Comprehensive Web Presence-DealerSiteBuilder.com7 Dec, 2010 By: Editorial Staff imageSource
A Comprehensive Web Presence-DealerSiteBuilder.com
DealerSiteBuilder.com was founded in 1999 by David Zandri, a former office products dealer in Massachusetts who, without question, has a real “edge” with his background, knowing firsthand what the concerns are in the dealer channel - and what makes an effective website to help market their business. DealerSiteBuilder.com was founded to provide quality, customized websites and marketing solutions to the office product dealer industry. Zandri offers, “We are not like other website companies out there in the sense that we have a great deal of direct dealer experience in the office industry – our focus is only on this industry.”
In fact, Marian Hack, one of “SiteBuilder’s” Business Development managers, owned a dealership in Maryland for 17 years. Another team member, Kelly Hart, did not have prior industry experience when she first came onboard but now has acquired and executed successful industry experience from working with dealers for over a decade. With years of collective experience in the office equipment industry, and the knowledge from developing superior web and marketing services for over 10 years, a unique value is presented to DealerSiteBuilder customers.
Zandri says, “We’ve assisted over 750 office product dealers in the US and Canada by furthering their businesses through utilizing a comprehensive web presence. From small rural dealers to new start-up dealers, to well-established 150+ employee organizations – we have the solutions to meet the individual dealer’s unique needs.” Zandri indicates that, “While building my dealership and in effort to expand my business, I started to develop a website with a local software company. This project evolved from a stand-alone site for my business to a new venture, offering website solutions to dealers. I saw the opportunity to share the concept of what I developed for my business with others without “re-inventing the wheel.”
A Packaged Solution
The product, and ultimately service Zandri offered, was the ability to have a custom website at the cost and turnaround time of a packaged solution. The system gives dealers the flexibility to easily customize their web presence for their business without taking their time and focus away from making that same business successful.
“When we started talking to dealers about our offerings back in 1999, many dealers said they did not need a website. That notion quickly changed as most of those same dealers are now our customers. And as 2011 approaches, these dealers realize it’s no longer enough just to have a website,” says Zandri. “Dealers need other tools to be successful on “The Web” such as email marketing, website tracking, online customer service and, perhaps the most important of all, Search Engine Optimization (SEO). Of course we are pleased to assist our customers here to allow them to easily integrate these items into their day to day business process.” Without question, Zandri is quick to indicate that although the company has a large number of dealer customers, “We continue with our attention to detail and our great customer service – I believe that is what got us to where we are today and what is responsible for our high customer retention. Our customers always know they can reach us – or me directly.” He smiles adding, “In fact, most customers have my cell phone number, calling evenings or weekends, or due to a different time zone. Whatever works for them – works for us. The direct personal communication is appreciated and builds strong relationships. There are not many companies that work like that today.”
On The Horizon
The past year (2010) has partly been spent in upgrading the software that runs DealerSiteBuilder.com. This overhaul has brought new features to customers such as content management that best optimizes search engine placement, as well as the ability to completely customize the look and feel of each individual site. New technology has also been implemented to improve add-on services such as email and print services that correspond with website marketing.
These upgrades were welcomed by the dealer community & resulted in new customers. “As our customers used our software over the years, there were suggestions for additional features such as more Flash homepages and more graphically designed websites to match existing marketing styles. We took this feedback and invested in enhancements that have met or exceeded our customers’ requests. “Even though my background is in the office products industry,” says Zandri, “we still look to our customers who use the sites as an integral part of their marketing campaigns daily, and listen to what might make their sites even more beneficial.”
The Bottom Line
Greg Tigges, CEO of Document Solutions, Inc in Springfield, MO is complimentary when adding, “I don’t consider DealerSiteBuilder a vendor but instead, more of a business partner. I had no idea on how to create a website. DealerSiteBuilder did and built our site, and when needed, constantly updates it with new products and information. They make sure our site always has that “wow” factor. Since they do all the work and provide us with all the cutting edge tools, it allows my sales force to do what we do best - and that’s selling more.” Adds Tigges, “This is why we have continued to grow our business with DealerSiteBuilder for the past 10 years.”
Howard Arden, CEO of Arden Business Systems in Armonk, NY offers, “Since I am a smaller dealership, my relationship with DealerSiteBuilder is very important. I don’t always have the extra human resources for marketing – so I consider them our marketing partner. Not only do they do a great job managing our website but they are responsible for our email marketing and direct mail marketing as well. With our tracking or analytics software they set up, we can easily see our results and a positive return on investment. Dealersitebuilder.com was an easy choice. Upon researching the options, a website created by them just made sense.
Affordable & developed by a dealer who understands my business, my time is better spent where it is most profitable; running my business & selling office machines.” Robert Delabitoria, Business Consultant, Champion Business Solutions, LLC in Vancouver, WA says, “I was slow to switch over to DealerSiteBuilder at first, but their representative ‘Chad’ was persistent – not pushy - for two years. He hung in there and helped to educate me along the way. When I finally did make the switch I was surprised as to just how easy it really was. I was up and running in just a couple of days. Not only did they complete my website but my new corporate identity as well – from business cards to machine ID labels – they made it effortless and have continued to shock me with their quick turnaround and new ideas. I credit them with making my dealership stand out amongst all of my competitors.” The dealers have spoken!
Company: DealerSiteBuilder.com, Inc.
Products & Services: Website Design and Management, Managed Vendor Product Catalogs, Email Marketing, Interactive Forms, Online Customer Service, Website Tracking, Search Engine Optimization, Direct Mail Marketing, Graphic Design Services
Corporate Website: www.DealerSiteBuilder.com