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A New Year For NewWave

26 Feb, 2008 By: Editorial Staff imageSource

A New Year For NewWave

As one of the nation’s largest distributors of document imaging, automated
data storage and DVD/CD duplication products, this New Year promises to be
another incredible opportunity for NewWave Technologies. Founded in 1992 by
partners Bill Cordell and Lenny Martin, the company has experienced an
unprecedented pattern of continued growth and 2008 appears to be just the
beginning of what this company has to offer.

Realizing the need for expansion, NewWave has just recently relocated to a
larger facility in Frederick, Maryland. “We are fortunate to have experienced
tremendous growth over the past 15 years, allowing us to move into this new
facility. Our Frederick office now provides greater warehousing capacity and
better facilities in which to conduct business,” said Bill Cordell, President of
NewWave Technologies.

What sets this company apart is its willingness to reach beyond, and offer
its resellers the latest in technology solutions, innovative programs, creative
financing, and unparalleled support by a team of professionals in every aspect
of the distribution business. Accomplishments over the past 15 years include
opening a west coast warehouse facility, major upgrades to backend distribution
systems and IT infrastructure, all of which is being passed through to NewWave’s
offering a one-of-a-kind web resource center, NewWaveTech.com, and bringing
E-Commerce to the end user by providing a B2B environment for customers. Many
new vendor partners have been added over the years to provide resellers with the
best solutions to offer their customers.

“Our partners are looking for one place to get everything they need, and
NewWave offers them that luxury,” states Dan Filipek, Director of Product and
Marketing for NewWave. In addition to its products, the variety of programs
offered by this distributor is second to none. “NewWave is making it easy to do
business, and obtain the best margins and revenues on the solutions that we’re
providing,” said a top VAR at a recent event.

Online Tools

At the forefront of the business are the E-Commerce tools used daily by over
1,000 partner companies. NewWaveTech.com is the ultimate resource for sales
people. They need to get their jobs done quickly and efficiently, and respond to
their customers with accurate, dependable information. NewWave’s web resource
center allows partners a window into NewWave’s distribution systems; as to
research, download & import into their own internal systems is a huge benefit to
doing business. The web resource center is often utilized by procurement,
finance, service & others within VAR organizations, as well.


Competitive pricing is simply not enough to win business these days. NewWave
understands this and offers programs that add value to the solution sale,
including encouraging the reseller to sell warranty service along with the
hardware & software solutions, all of which are easily managed by the investment
in online tools and systems by NewWave. Resellers are rewarded by an annual
revenue stream growing exponentially each year by renewed agreements.

Information Access

The key to success is having access to the right information when you absolutely
need it. Always listening to the community, taking those ideas and implementing
them into solutions that customers can use, is a trademark of NewWave. VARs,
Systems Integrators and Service Bureaus that work with NewWave feel like they
have a genuine partnership, and that their opinions make a difference.


Investing in people is another core belief of the owners & management staff at
NewWave. The sales, product & marketing teams have all been recently certified
in the AIIM Enterprise Content Management Practitioner certification. Knowledge
about not only the products, but the bigger picture of where these products fit
within the enterprise is a huge benefit. The employees gain insight into the
customers’ needs and requirements & can provide guidance where necessary. “Many
times our new customers are surprised by the knowledge and expertise we offer,”
says one of NewWave’s inside sales representatives. “They assume they know what
they need until we start asking questions! It’s at that point they realize,
“Hey! There’s more to this sale than I anticipated!” Helping their customers
provide the best possible solution at the right price is what these sales pros
do best.

This distributor is moving ahead and looking forward to what the future will
bring. NewWave is happy to be offering products, programs and services that add
value to the industry. Stay tuned to see what NewWave will be creating in 2008!

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