Benefits of Online Assistance6 Mar, 2008 By: Anne Moeller of GE Capital Solutions imageSource
Benefits of Online Assistance
One challenging issue for dealers today is handling and disposing of copiers
coming off lease. The process of picking up the equipment and carrying it in
inventory while waiting for return instructions from their financing company has
traditionally been time-consuming and costly for the dealer. Then they have to
ship the product, often to a distant facility. Consider then, a leasing company
that has developed a 24/7 web-based solution and incorporated it into the
leasing websites they customize for dealers.
Dealers can obtain complete and immediate return information online and get
that equipment out the door right away, reducing time and carrying costs. With a
network of return facilities, shipping is often local. The entire process now
takes a fraction of the dealer’s time and normally, a fraction of the cost.
Office imaging dealers and their sales forces are under more competitive
pressure than ever. Those who understand leasing’s power as a closing tool,
have a competitive edge. Leasing enables the salesperson to offer an affordable,
low monthly payment instead of a lump-sum purchase price, to defuse potential
sticker shock and price anxiety. They sell their equipment’s ability to help the
customer become more efficient and competitive, together with a leasing solution
that can quickly put that equipment to work for the customer.
For the customer concerned about obsolescence, leasing not only makes future
upgrades easy and affordable, but also lets them pay only for the usage of the
equipment, not ownership. And accessories, service contracts, software and other
items can normally be included in the low monthly lease payment.
Wouldn’t you want to use a tool that could help you close more sales? Each
salesperson should have a leasing solution in their back pocket on every sales
call. And, in keeping with their goal to make leasing as easy as possible for
their dealers, they’ve incorporated into the dealer websites virtually every
tool the salesperson needs to sell quickly and effectively.
Today, each salesperson can go online and within minutes, evaluate a
customer’s purchasing potential, print out a leasing proposal, pick up helpful
sales tips, submit a lease application and track its progress. Beyond the sale,
each website provides numerous tools for managing customer relationships,
including automatic notification that a piece of equipment is about to come off
lease – a new sales opportunity.
From online tools to the personal touch – a good leasing company, such as GE
Capital Solutions, is focused on making it easier for the customer to acquire
the office imaging solutions they need – and easier for the dealer sales force
to sell it.
-Courtesy of GE Capital Solutions / Contact