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BTA & NOMDA Collaborate at ITEX ’07

11 May, 2007 By: Tetsuo Kubo imageSource

BTA & NOMDA Collaborate at ITEX ’07

At ITEX 2007, held in Las Vegas from March 20 through 23, Dan Hayes, BTA
President, and other members of the BTA Board, and executives from Nippon Office
Machine Dealers Association (NOMDA) that included its Chairman, Mr. Akutsu, Vice
Chairman, Mr. Matsumoto, and Managing Director, Mr. Uetake, had their first
meeting, coordinated by Mr. Kubo of Japan’s OA Life publication.

The meetings were held over two days and both associations discussed common
issues in copier sales, going beyond the differences in market environment and
culture between the U.S. and Japan. They determined that they will regularly
exchange information through both associations bulletins and announcements. 
NOMDA members were also invited to the ITEX keynote session with panelists Rick
Taylor, President & CEO of Toshiba America Business Systems, and Tom Johnson,
CEO of Global Imaging Systems (being acquired by Xerox in May), and the ITEX/BTA
dinner awards gala, which included BTA’s Channel Choice awards and imageSource’s
Perfect Image Awards, as well as the BTA Southeast dealer breakfast meeting.
NOMDA executives inspected and reviewed the multiple dealer activities at the
industry’s leading tradeshow in the U.S.

Ricoh Takes a Growth Line in Printing

On early March, Mr. Sakurai, President of Ricoh Corporation, stated their
company’s policy on "mid-term business strategy," stating that they will
maintain profit by sales of MFPs as a profit engine, expanding revenue and
profit through office high end printing and production printing business

In the 15th mid-term plan, the company has held up the targeted revenue of
2.3 trillion yen and net profit of 137 billion yen at the end of fiscal term
ending March 31, 2008.  While they project good results from fiscal year 2007,
achieving the highest records of revenue and net profit, it seems difficult to
achieve the numbers in the mid-term plan.

The Chinese market which the company has set as a growth area, has made large
increases in the number of units, but has not contributed as much in high-end as
low-end products are the mainstream. However, revenue and profit expansions are
ultimately expected in both the new areas of high-end printing as well as
low-end printing as an addition to the existing business. In the high-end
printing market, there are office and production printing areas, both of which
are forecasted to grow.

Within these areas, printer performance and print quality have improved and
variable printing or book-on-demand have satisfied such printing needs where the
traditional offset printers could not, or costs more money.  Thus, printers are
getting more prints from offset printing.

Mr. Sakurai stated, "The Production Printing market size is approx. one
trillion yen. and two trillion or three trillion yen is expected to be drawn
from offset printing. While documents accounting for 300 or 400 billion yen may
be coming from back-end printing to general offices, the market will grow."

The company acquired the high end printing company from Hitachi, to establish
Ricoh Printing Systems, and will build a joint company, acquiring IBM printing
business this year.

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