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Bull Market Advantage

12 Sep, 2008 By: Editorial Staff imageSource

Bull Market Advantage

Twenty five years  strong, Bull Valley Software traces its roots back to
1983 as one of the first network consulting and custom programming firms in the
greater Chicago area. Fast-forward to today, Bull Valley Software is a leading
international provider of image capture, document management, and compliance
management solutions. The company’s expert management team boasts almost a
century’s worth of combined experience in software development, consulting and
sales, and is more than equipped to handle any organization’s document
management needs.

Helping VARs & Dealers For imaging hardware dealers, network consultants or
system integrators looking to expand their businesses, Document Management (DM)
and Enterprise Content Management (ECM) solutions can provide a lucrative source
of new revenue. “Document and content management now make up the second fastest
growing segment of a $3.5 trillion IT market,” says Paul Fotis, Bull Valley’s
Vice President of Business Development. “There are literally billions of dollars
that will be spent within the next 12 to 18 months on document management
alone.” Fotis adds, “and we are aggressively seeking partners to work with us to
capture as much of that market as possible.”  Fotis is quick to point out that
adding document management to a dealer’s product catalog does more than add a
new source of revenue – it also helps the dealer grow its existing core
business. “Every new document management prospect is also a new prospect for the
reseller’s primary product or service as well. We want our partners to know
we’re not looking to feed off their existing relationships–we are looking to
bring new relationships to the table.”

Less Talk, More Action

Realizing that actions speak louder than words, Bull Valley has put together
a comprehensive system for helping VARs succeed. All new partners attend an
intensive training class where they learn how the DocumentLOK™ software
operates, how it benefits an end user, and how to effectively promote the
solution. But it does not end there. Fotis explains, “We realize that our
partners’ expertise lies in their primary products & services – not necessarily
in document management sales – so it would be rather unfair of us to just turn
them loose after training, expecting them to set the world on fire.” He adds,
“So we immediately start organizing a series of seminars in their home town to
provide an immediate funnel of  20-40 pre-qualified prospects to start talking

Once a new reseller starts working with a prospect, Bull Valley is with them
100% of the way – providing whatever sales or marketing support is needed.
“Software sales is typically not our partners’ strongest suit,” Fotis adds, “and
that’s okay, because it is ours. We help our partners in whatever ways necessary
– webinars, seminars, telemarketing assistance – we will even  do the  software
presentations  for them, until they are comfortable doing them themselves.”
Fotis concludes, “When you pair our partners’ core business expertise with our
software sales experience, you’ve got an un beatable team.”

Not Just Software Sales

To be an effective provider in a volatile economy, DM software providers
must not only focus on selling their software product, they must also place
equal importance on providing the highest quality implementation program
available. This is standard business practice for Bull Valley who, in addition
to providing a complete technical installation of DocumentLOK™, sends a
Professional Services team on-site to conduct a thorough analysis of a company’s
current business practices, and customizes the software so that it integrates
with the client’s primary business application(s). This ties documents to client
records, automatically assigns index values, and gives single-key access to all
of a company’s vital documents without ever leaving their primary business
application. If the VARs want to provide the Professional Services themselves,
Bull Valley will train them (i.e. installation, implementation & configuration).

A LOK on Solutions Regardless of a prospect’s size, needs, or budget, Bull
Valley offers software that will fit the bill. In addition to DocumentLOK™
Enterprise, which boasts a sophisticated capture module (with advanced barcode
recognition, OCR, ICR & OMR), document routing and a customized implementation,
they offer DocumentLOK™ SBE (Small Business Edition) – a streamlined solution
designed specifically for organizations with 10 concurrent users or less.
Thinking across the board, the company also created DocumentLOK AdvantEDGE™ with
the needs of smaller offices (less than 5 concurrent users) in mind. This
solution  breaks most modules out as options—giving clients the flexibility to
build a system with only those features that are needed & at an entry level

For details, visit BullValleySoftware.com

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