Log in

ISM Article

Capitalizing on Document Workflow and Technology Migration Trends

22 Oct, 2007 By: Mike Garofola imageSource

Capitalizing on Document Workflow and Technology Migration Trends

As the popularity of Document Management Systems (DMS) like Microsoft
Sharepoint, Hummingbird, and Documentum continues to grow, businesses of all
sizes are taking an increased interest in document workflow integration.
Business process improvement is now in reach of the masses, not just the large
enterprise customer that could afford to spend significant amounts on customized
integration projects. As such, businesses will look to partners that can build
document workflow infrastructures that optimize the benefits of their DMS system
across their operation. This presents another entry point for dealers to
introduce color MFPs to their customers as they are the front-end of the
workflow process.

As dealers develop new applications for color, they should work with their
customers to choose more sophisticated, color-centric devices that support their
expanding color needs. Businesses that got their feet wet with business color
devices in 2005 and 2006 are embracing color and consistently exceeding their
leases’ monthly color print volumes. Specialty color applications often require
more versatile machines with the ability to produce high quality output on a
variety of media that extends beyond office paper. As more materials are
produced on color devices, speed will also be an important factor.  Successful
dealers need to work with their customers to upgrade from business color to
color centric MFPs and printers for greater savings efficiency and color quality
in the long term. In turn, dealers can expect increased profitability from the
lucrative aftermarket consumables business.

Printer-based MFPs are also taking off with several new products that have
succeeded in proving there’s room for more vendors in the MFP marketplace.  A
report from InfoTrends in August 2007 shows that printing is the most used
function in color laser/LED MFPs, comprising 53 to 69 percent of usage
(depending on whether the device is copier-based or printer-based) .  Dealers
should capitalize on this trend and incorporate printer-based, color MFPs into
their portfolios to meet the increased demand of the marketplace. 

OKI Printing Solutions, who sells their A3 Color MFP products exclusively
through the BTA Dealer Channel, offers several different printer-based color MFP
options for dealers, including the A3 ES3640 MFP and the new A4 CX2032 MFP. The
A3 CX3641 MFP, which will be available in the next few months, features the
industry’s first embedded Send Me technology implementation, which offers
seamless integration into most popular document management systems. In addition
to its enhanced scanning functionality, the CX3641 MFP is flexible enough to
handle a wide range of media including 4-foot banners, heavy cardstock and
glossy stock.

Partnering for Success

Although the transition to color can be very lucrative, it is not always as
simple as a mere product sale. Dealers must take a more consultative approach
and partner with vendors to become experts in vertical applications that include
color and identify non-traditional environments where color can thrive. In doing
so, they build their credibility with customers and reap the revenue benefits in
the higher margins on service, consumables and support that follow the initial
hardware sale.

WebinarCase Studies and White PapersSand Exchange Blog

imageSource Magazine Quick Links
Upcoming Events
ITEX Expo & Conference
©2015 Questex, LLC. All rights reserved
Reproduction in whole or part is prohibited
Please send any technical comments or questions to our webmaster