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Color my Dealership Productive

31 Dec, 1969 By: Editorial Staff imageSource

Color my Dealership Productive

We live in a world of color. We use the hues of the rainbow
to describe emotions, occasions, the environment. From a kid’s crayon choices of planet earth, to
calendaring in a “red-letter day” - or feeling “in the pink” or downright
“blue” - we describe, and therefore live, in a world chock full of magnificent
color. If color sets a mood that can generate energy (think orange) or helps us
replenish (think green) we need to reinvigorate our color schemes both at home
and at work.

Today, the use of “color psychology” is being used to create
a more productive office environment. Based on research of human chemical
reactions to colors that elicit a particular response, the concept of using
specific colors in our business surroundings is gaining popular momentum. Now
we can create a dynamic office based on colors to increase our daily workflow,
giving us a tool to aid in productivity and efficiency while providing us the
harmony and balance we need to be successful.


According to workplace expert and consultant, Dr. Debra
Davenport, “We know that color is a powerful communicator that can cause
changes in mood to influence our behaviors. Morale, creativity, efficiency and
productivity,” says Davenport
“can all be enhanced with the infusion of various hues of color.”
w:st="on">Davenport goes on to say
that, unfortunately, the color schemes in many offices are limited to
monochromatic grays, beiges and whites. This lacks imagination and loses the
stimulating effects that color brings to a room. A palette of colors should be
considered which will effect our perceptions, which affects our performance,
because the use of color makes a personal statement -- sending a message that
your company is “creative and innovative” -- while additionally keeping it’s
employees inspired, invigorated, and happy.

The use of color now goes to a range of automated office
products which needn’t be bland still. Besides allowing employees to work
smarter and faster, the newest office machines are available in colors to lend
a bold statement to your office decor. Talk about adding to a dynamic work

Now we know that the impact of color can affect our
attention span, our comprehension, are mood, and can either motivate people or
relax them. Employees who used to drab office environments, where bland
walls are the norm, will benefit immensely by their manager getting the “green
light” to bring in color to re-energize the staff's morale, and dare we say,
increase productivity!

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