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Customized Print Solutions: Guiding Principles for Decision Making

30 Mar, 2009 By: Mike Garofola imageSource

Customized Print Solutions: Guiding Principles for Decision Making

BTA Dealers are always conscious of the price of doing business, but in the current economic climate, price is a major competitive differentiator – now more than ever. Programs, service, support, selection and quality will also remain critical factors as BTA Dealers are
putting more weight on long-term vendor relationships.

Gartner Vice President, Ken Weilerstein, points out, “Niche vendors may provide more personalized service and be more accommodating to your needs than large vendors.“ 

It’s true, quality support and service can alleviate unexpected costs down the road and as a result, vendors that remain committed to such services will ultimately thrive in a struggling economy. OKI Printing Solutions is a technology leader in the printer and MFP
businesses, differentiated from the competition by a unique level of customer intimacy, understanding and service.  The company continues to solidify its commitment to the BTA channel by expanding on its passion for partnership promise and providing BTA Dealers with unique
ways to drive customer retention. An example of this is OKI Printing Solutions’ ability to effectively manage the number of Dealers in a specific region, minimizing over-distribution while collaborating on detailed business strategies with the partner. This strategy gives OKI
Printing Solutions the ability to transcend the traditional vendor role into a true partner position.

Further demonstrating its commitment to the success of the BTA channel, the company offers custom models with protected-consumables that are exclusively sold and purchased through the BTA channel. OKI Printing Solutions understands the value of the recurring revenue stream
and goes the extra mile to ensure on-going profits will be protected.

Collaborative Benefits

The company’s five-year parts and one-year labor warranty, which is available on the CX3641, provides an unparalleled advantage when compared to other standard 90-day to six-month parts warranties, which ultimately force BTA Dealers to incur unnecessary labor costs. These
benefits, when paired with an ever-expanding product line and comprehensive yet turnkey, managed services portfolio, provide partners with the backing of a global manufacturer that works collaboratively with and for them.

"OKI Data Americas has remained steadfast in their BTA Dealer support and relationship-building efforts, maintaining their promise not to sell direct. They are one of the few manufacturers that have demonstrated this longstanding commitment to the BTA network. While other
vendors have decreased their channel resources, OKI Data Americas has invested greater resources into its solution provider partnerships by offering BTA-exclusive products, warranties and incentives, as well as forming strategic partnerships that take BTA Dealers’ business
opportunities to the next level," stated Dan Doyle, Chairman, DEX Imaging.

Meeting Individual Needs with Customized Programs

OKI Printing Solutions provides a direct pipeline of opportunity for BTA Dealers to generate revenue through its Managed Service Program.  A comprehensive and device-agnostic program, Managed Services supports both OKI brands and non-OKI brands alike. The program is
designed to streamline document output and increase productivity by helping identify, improve and manage opportunities for greater efficiency in the printed document operation. As extensive as the Managed Print Program is, it is also flexible enough that its components can be
contracted in full or in part, based on each Dealer or end-user’s specific needs.

Many corporate decision makers underestimate the cost savings that OKI Printing Solutions’ Managed Services can actually achieve. In fact, some aren't even aware of what equipment they currently own or how long it has been in use.  Fewer are conscious of their total
operating costs. That's why the OKI Printing Solutions Managed Print Program has been formulated to clearly demonstrate to customers that an efficient document output operation can save them up to 55% of their current printing costs.

Exhibiting its continued commitment to the channel in 2009, the company has further expanded its Managed Services offerings to include RapidScan, PowerScan and Total Scan. These three partner assessment tools enable Dealers to identify incremental service and hardware
opportunities while taking a consultative selling approach to customer engagement.  RapidScan, an entry level assessment tool, enables Dealers to illustrate an accelerated return on investment from the rapid identification of potential areas for savings and increased

In addition to the RapidScan solution, OKI also offers PowerScan and TotalScan as the next levels of assessment capability.  By capturing transactional print volume for both network and local print devices PowerScan provides key metrics and cost data that optimize the
customer's print fleet. This solution is ideal for those looking for an immediate savings and shorter return on investment period.  TotalScan, the highest assessment level offered, delivers a complete picture of all printed document costs and includes on-site professional
services to perform applications, workflow and asset tagging, capture of standalone devices and a full ergonomic study with maps of exact device placement.

OKI Printing Solutions will continue to launch award-winning products, paired with customizable programs and solutions in order to give BTA Dealers the steadfast ability to increase their profitability, develop recurring revenue streams and better protect their business
investments. OKI has set a goal to increase its MFP BTA Dealer base this year and has selected the 2009 ITEX show, held on March 18-19 in Las Vegas, as the venue to showcase their new offerings and services to prospective partners. Located at booth #609, OKI Printing
Solutions will feature its innovative programs and ground-breaking solutions while officially débuting their expanded lineup of new Color MFPs and Single Function Printers.

Color Me Oki Program

At ITEX’09 in March at the LVCC, OKI Data Americas will be an exhibitor but also demonstrate the company’s passionate and personalized approach to supporting the fight against breast cancer by featuring its  vintage 1950s Automotive Classic, 1959 Pink Cadillac Series ‘62
Convertible as part of the Color Me OKI philanthropic program (www.ColorMeOKI.com). Attendees can have their photo taken onsite with the Pink Cadillac and their complimentary photo will be printed on the company’s digital printers at
the show. For every photo taken during ITEX’09, OKI Data Americas will make a five-dollar donation to the American Cancer Society.

Expanded Line of  Color MFPs (Exclusive to BTA Dealers)

According to IDC, the A3 Color MFP Market is expected to increase 7% per year between 2007 and 2010; the A4 Color MFP Market is expected to increase 12% per year during the same time period.  OKI Printing Solutions is responding to these trends by introducing new BTA-exclusive
A3 and A4 Color MFP products at ITEX this year. The full-line of Color MFP solutions will allow dealers to handle a range of end user applications while conforming to the BTA business model and maximizing profitability.

The new line of Color MFP products is headlined by the industry-first CX3641 A3 Color MFP, which redefines the color MFP category by including unprecedented document management integration and color management capabilities as standard features. Embedded EFI SendMeTM allows
for advanced document capture, editing and routing capability, as well as optimization of current systems such as Microsoft© Sharepoint© and Embedded EFI Fiery™ System 8e controller enabling print management and graphic artist-quality color output.

Businesses can create a one-step, integrated workflow process allowing users to scan, edit and route documents directly from the customized control panel or to the desktop through in-box desktop document management software. The CX3641 MFP seamlessly integrates into
current document management systems, like Microsoft© Sharepoint©, Interwoven WorkSiteMP© and Captaris© Rightfax©, by adding optional real-time connectors. The CX3641 MFP also emphasizes ease-of-use for IT professionals by avoiding the addition of new software and servers into
their networks, minimizing the training on specialized document software and eliminating the cost for multiple copies of desktop PC software.

Introduced in January 2009, the new CX2633 MFP Series allows users to print both letter and tabloid media in a space-saving and affordable package, while copy, scanning and faxing functionality is standard. Further exemplifying OKI Printing Solutions’ commitment to the BTA
channel, the CX2633 MFP Series comes with an exclusive three-year parts/one-year labor warranty.

New MFPs Unveiled at ITEX’09

The CX2640 MFP and CX1145 MFP, along with the CX2033 MFP, will be seen for the first time at ITEX’09. The CX2640 A3 Color MFP produces vibrant high-quality business color output through its embedded EFI Fiery™ System 8e, HD color and single pass color technologies. With
optimal SendMe TM the CX2640 integrates seamlessly into business workflow processes in a wide variety of IT infastructures and enterprise content management systems. It also provides extensive security benefits for your business including printing, copying, scanning and
faxing helping to maintain the integrity of your corporate data.

The CX1145 A3 Color MFP provides a compelling solution for general office users that require primarily monofunctionality with the occasional need for color usage. It allows users to enjoy a low mono CPP while still enjoying the convenience and benefits of color when

The CX2033 A4 Color MFP brings color capabilities to the desktop in a compact and space-saving design.  Standard print, copy, scan and fax capabilities also allow for the consolidation of multiple devices.

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