Gain Customer Trust With Your Mailings31 Dec, 1969 By: Editorial Staff imageSource
Gain Customer Trust With Your Mailings
The main difference between mail and junk mail lies in the interest of the
recipient. With the advent of the Do No Call List Act comes the threat of Do Not
Mail Act becoming a possibility.
Making the mail relevant to its recipient may help stave away the threat. It’s
no surprise that many people like to get catalogs and other offers that appeal
to them. How then do we begin to know what to send?
Target your mailings
Help your company build good will by qualifying customers and targeting them
specifically. This also reduces mailing costs while keeping true prospects
Practice good address list management
Good address management enables mailers to reduce undeliverable mail, optimize
use of materials, eliminate duplicate mail pieces and respect the wishes of
consumers who prefer not to receive mailings or prefer to receive fewer
mailings. Remember the basics of list management and customer service to keep
1. Gain Trust – Respect is job one with dealing with any customer, including
respecting their wishes not to receive your mailings. Combine need or want with
trust then you are in business. A good address management software makes the
task of comparing a mailing list to a suppression list a simple matter of
running a query or filter.
2. Go Green- It’s hip and customers want to know you are onboard. Properly
cleansing and updating address lists reduces environmental impact. Removing or
correcting undeliverable addresses before printing and mailing saves the paper,
ink and energy. Also consider recycled and Forest Steward Council-certified
paper for your mailers to make an environmentally responsible impression.