Get More Bang for Your Buck: Take Action to Improve Your ROI1 Jun, 2006 By: Sand Sinclair imageSource
Get More Bang for Your Buck: Take Action to Improve Your ROI
thriving business person on the planet must deal with the pressures of success
in today's competitive business environment. Accomplishments aside, the bottom
line for most of us is a killer Return on Investment (ROI). This is the serious
beast of business we must deal with in order to stay alive, business wise.
The measure of your ROI success is based on your achieving sustainable,
profitable growth. A positive ROI can translate your business needs into
profitable revenues that, if you are fortunate, will help you to out perform
your competitors through actionable solutions.
The basic chunk of ROI, whether it’s strategic planning, launching a new
product, building an integrated network of sales and marketing, or improving
customer service, goes towards improving competitive performance.
For a great ROI, you need to work with your management teams to help identify
and take advantage of the many opportunities within the marketplace. Once you
refine your business-building strategic planning, you give your company a sound
Marketing Position For Profits
This isn’t just about operational transitions; it’s about tailoring your
marketing approach to improve the effectiveness, efficiency, and yes, visibility
of your business to ultimately help your clients achieve their goals. Once you
provide them with ways to maximize their business, you will achieve the same
results in return—the goal is a two-way street to success. Running a successful
dealership means you have to break out of the mold and communicate in new and
better ways. Not all businesses are created equal. Realize that you need to get
your message across through the best means possible. Marketing your image to the
hilt is important. Don’t ever underestimate a well thought out media or
You need to continually shape and mold your corporate image to both your clients
and investors by use of supportive marketing tools. Seriously consider ads in
industry specific publications, well-written brochures, custom corporate
magazines, a cutting-edge website, designated direct mail and email campaigns.
All of these are excellent tools to use to your best advantage. Learn the latest
Best of all, there are companies that may be willing to partner-for-profit
alongside of you. Co-op advertising is a tandem effort that seeks the same end
result, that of increased profits, but they share in the initial expenses (and
One example to consider is the non-competitive regional office elsewhere that’s
selling the same products or services and could utilize the same print campaign
(thereby reducing the printing costs) by just adding that dealer’s contact
office on the back of collaterals. Or perhaps you can exchange a complimentary
barter of sorts with a willing partner. The list goes on; just be creative.
Finally, track your successes and failures. Learn what works best. A great
program both develops and executes measurable solutions and offers—you guessed
it—a great ROI!