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Helping Customers build a better document Strategy

25 Aug, 2009 By: Editorial Staff imageSource

Helping Customers build a better document Strategy


If documents going to external customers are confusing, and
communication is unclear, what will be the effect on these basic corporate
objectives? One result is that customers may either be late with their payments
or not pay at all. The result: revenue will decrease and customers may call the
company for clarification. The result: costs will increase and customers may
become frustrated and angry about the way the company does business. The result:
satisfaction will decrease. What will be seen in the end is a total reversal of
the fundamental corporate objectives.


If internal documents are misleading, hard to find,
outdated or inaccurate, what will be the effect on work processes? Instead of
being more productive, employees will be continually re-working their tasks. The
result: productivity will decrease and additional staff will be needed to
maintain the business.


Help them consider the consequences when looking at
internal processes. In this case, corporate strategy should focus on the
following aspects:


• Decrease Effort

• Increase Productivity

• Reduce Payroll


Most corporate strategies, however, have traditionally
overlooked documents as a factor that drives daily business. As a result, vital
documents may perform exactly opposite from their intended purpose. As a dealer,
we can provide a document strategy to properly align corporate and IT strategies
around the key objectives of the firm.


The bottom line is that when we find a document strategy
that works well within a firm, you’ve earned the right to ask for future

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