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Helping Dealers Get Back To Business

9 Oct, 2001 By: Vendor Insight: GE Capital imageSource

Helping Dealers Get Back To Business

copier dealers are in the business of selling equipment, not buying it. So why
have these dealers been using so much of their most precious asset -- time -- on
buying? Because there's little other choice. Dealers must first buy copiers
before they can sell them. And that means searching multiple and sometimes
unknown sources for the right make and model, deciphering inaccurate equipment
descriptions, haggling over price, waiting for call-backs and dealing with
lackluster customer service.


the hassles and challenges typically associated with buying off-lease copiers
push the dealers' focus to buying, which translates into less time for selling.
That's why GE Capital's Vendor Financial Services created www.offleaseGEAR.com
-- to help dealers get back to the business of selling.


Faster Way to Acquire Equipment  

acquiring equipment, a dealer needs to know where to look, how to look and what
to look for. This process can be difficult and time-consuming. Moreover, neither
dealers nor their customers are willing to wait. In today's' office equipment
marketplace, if a dealer can't provide the right copier fast, the customer will
go elsewhere.


helps dealers capitalize on this “need for speed” and even gain an edge over
the competition because finding and purchasing the necessary equipment is as
easy as a click of a mouse. Using leading edge technology, offleaseGEAR.com
provides dealers fast access to a large, real-time inventory of copiers from top


addition, finding the right copier in
this inventory is simple because all copiers are categorized, and can be sorted,
by make and model. The process becomes even easier if the dealer uses
offleaseGEAR.com's Quick Search feature that, upon keying in the preferred make
and model, immediately displays the requested equipment available.


timesaving feature is the complete, easy-to-understand equipment description
that accompanies each copier. At offleaseGEAR.com, the dealer needn't waste time
deciphering unclear or inaccurate equipment descriptions. With a detailed
listing of attributes such as feeder type, sorter, duplex, usage, stand,
external and internal conditions, equipment location and price, the dealer has
all the necessary equipment information right on the computer screen.


addition, without ever leaving that computer, the dealer can add the
competitively priced equipment to his “shopping cart” and head for the
“checkout,” thereby completing the transaction completely online -- from
equipment search to equipment purchase.


Customer Service and Support

offleasGEAR.com leverages the speed of the web to offer dealers fast access to
equipment, it is much more than just an “online solution.” Its backbone is
comprised of a team of off-lease equipment specialists that are focused on
customer satisfaction and devoted to creating a seamless, timesaving process for
acquiring equipment.


developed offleaseGEAR.com as a tool to help dealers focus on their core
business of selling,” says Kevin Bradley, Senior Vice President Asset
Management, GE Capital Vendor Financial Services. “It is our number one
priority to meet and exceed dealer demands by making this tool as useful as
possible both through the web and through our knowledgeable customer service


to keeping offleaseGEAR.com useful is the dealers themselves. GE Capital is
already, and will continue, soliciting dealer feedback to ensure that the site's
features are always aligned with dealers' needs and wants. One such feature
currently under development is an email notification system. This system will
alert dealers when new copiers of the make or model they prefer are added to the


a dealer wants Toshiba copiers, he doesn't really care about all the other
assets we have on the site,” says Adam Conrad, e-Business Manager Asset
Management, GE Capital Vendor Financial Services. “We want that dealer to have
immediate access to newly posted Toshiba copiers so that he can get the copier
he needs fast, possibly before his competition is even in the game. The email
notification system we're developing has the ability to make this happen as well
as allowing us to customize discounts and promotions based on the amount and
type of equipment a dealer purchases.”


Trust and Reliability

linked to customer satisfaction and the continued development of
offleaseGEAR.com is GE's Six Sigma Quality initiative. Six Sigma is a
disciplined process that helps GE -- and offleaseGEAR.com -- deliver
near-perfect products and services through the determination and elimination of
defects that hinder customer satisfaction.


Sigma Quality was, and will continue to be, the core of the design and
development of the site,” says Bradley. “For dealers, that means a fast site
with more equipment and completely secured transactions.”


fact, all transactions at offleaseGEAR.com are processed on a secured server
that utilizes SSL encryption. With this state-of-the-art security, dealers can
trust that their information will remain safe and private. This trust goes far
beyond the site's security features. Backed by the strength of GE Capital,
offleaseGEAR.com offers the kind of reliability and stability that an ordinary
dot.com just can't provide.


is exactly that unique reliability that allows dealers to spend less time
worrying about their off-lease copier purchases. This reliability, added to
superior customer service, Six Sigma Quality and fast, easy access to equipment
equals offleaseGEAR.com -- a simpler, better solution for purchasing off-lease
copiers. A solution that gets dealers out of the business of buying, and back to
the business of selling.




Telephone: (877)-390-GEAR
Fax: (877)-512-7738
Email: offleaseGEAR@GECapital.com

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