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How SMBs Can Create Impressive In-house Prints Without Breaking the Bank

24 Oct, 2008 By: Xerox Corporation

How SMBs Can Create Impressive In-house Prints Without Breaking the Bank

With prices on color printing devices continuing to come down, now more than
ever is the time for all businesses to break with some of their old habits and
learn how easy and economical it is to create quality in-house color brochures,
presentations and marketing collaterals.

Many technological advances are making in-house printing a viable option for
SMBs, but two in particular are making it a reality: cost and supporting
software applications. Today, it’s more affordable than ever to buy a color
printer that produces vibrant color documents. Desktop color laser printers are
available for less than $350. Solid ink printers, which produce brilliant color
prints, can be used with almost any type of media and are friendly to the
environment, start at $699. In addition, new high-yield cartridges that provide
more toner at a lower cost per page, make it more affordable to use color

In addition to the physical advances to the printers themselves, it’s also
easier than ever to create your own rich marketing materials and other
deliverables, thanks to a plethora of software applications. When combining such
supporting software with the improved technology in printers and MFPs, it’s easy
to produce materials that leave a big impression for little cost. Today’s
printers and supporting applications pack a punch that’s more powerful than ever
before. You can find print speeds as fast as 30 pages per minute and automatic
two-sided printing for under $800. And, with great image quality and color
calibration tools, networked color devices create more vibrant and crisp images.

The end result on a Xerox solid ink printer or MFP is bright, consistent
color from the first page of a print job to the last. That, combined with the
ability to handle a wide range of media, equals endless in-house printing
possibilities. To be sure, newer MFPs aren’t just faster. They’re packed with
more features and capabilities – features that were previously limited to
enterprise - level equipment to help companies tackle creative printing jobs in
house, and without breaking the bank. Booklet printing, poster printing, and
advanced finishing options, such as ‘c’ and ‘z’ folding, give small and medium
business the tools they need to create a wide variety of materials. Those
documents can be customized as needed and make a professional ‘big company
impression’ on customers and clients.

Printing is changing for the better – saving time and money while letting you
do more with your documents. The office MFP and printer are vital tools for
small and mid-sized businesses to level the playing field with bigger companies
and create impressive documents in-house.

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