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ISM Article

Increase the Reach of your Sales Team

11 Aug, 2008 By: Editorial Staff imageSource

Increase the Reach of your Sales Team

Not all companies have a trained staff    to launch a good marketing
campaign.  Even adding “green” to your message takes knowledge. As the  
competition gets more   specialized, your reps now need a real edge!

New ways to help here come from a customized marketing program that deliver
results with clever prewritten editorial in a plug n’ play media push (with your
logo/message and more) that targets only your customers. Evolved Office WebTools
EV 2.0, from the publishers of imageSource, has developed dynamite one-to-one
business development tools that are an effective, fast means for mass
communication. Remaining affordable, this program helps you create a
results-oriented campaign at a fraction of the cost of most traditional
marketing methods.

Ramping Up Online Efforts

Get With the Trend of Adding “Green” Buzz Words - whether it be press
releases, direct advertising or promotions, using green keywords shows clients &
prospects you care about the planet as well as your business, and builds

Identify How Visitors Use Your Website - When customers and prospects visit
your site, what type of content are they searching for? What pages do they click
on the most? By knowing what your visitors are looking for you can then provide
the content they need, keeping them coming back for more.

Plan & Understand - Be sure to plan ahead when it comes to online marketing.
There is no shortage of promotional opportunities everywhere, so deliver the
goods as advertised for repeat business. As an online marketer, be sure to first
understand what promotion methods deliver the best results for your niche. 

Look to the Future - The online marketing landscape is constantly changing,
whether in the form of updated search engine algorithms, new social media
outlets or any of the other aspects of marketing that fluctuate. Devote time to
keeping yourself educated on what’s new & upcoming by reading blogs and other
industry publications like imageSource so that you’re prepared.

Build Out Social Relationships Gradually -Social media and social networking
are not “dump and run” tactics. Relationships need to be built over a long
period of time in a venue that enhances the product or service you are
promoting, which is when the promoted piece gets the most positive attention.

Spell Check – Nothing ruins online credibility faster than misspellings or
incorrect grammar. Check yours!

Is Outsourced Marketing affordable? What is done to capture client

Marketing campaigns can provide customized sales & newswire flyers and
full-color E-newsletters with your specific info. Evolved Office’s marketing
platform reinforces a colorful email campaign and website with well-designed
banner ads with graphics along with enticing editorial tailored to your
company’s requirements.

And importantly, they ensure all recipient customers are tracked to check on
the effectiveness (results), aiding you in your ongoing marketing planning while
helping you prepare the right information to target different markets or
verticals. In addition, similar to RSS feeds, a process is created to easily
stream content to your website!

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