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Increasing the Pulse of Our Industry - ITEX 2004

10 Sep, 2003 By: Alicia Ellis imageSource

Increasing the Pulse of Our Industry - ITEX 2004

Technology, Education & Exposition (ITEX) 2004 is the only "must
attend" tradeshow you'll need to take next year. Covering the entire
spectrum of document technology, ITEX 2004 brings together the latest in
copying, printing, scanning, document management, and networking advancements
with software, services, parts/supplies, support, and education. Imaging
Network, producer of the ITEX shows and publishers of imageSource and Office
World News magazines, has been on the cutting edge of the industry for nearly a
decade raising the bar for dealers seeking real world solutions and industry

dealers three days of the most intense training in the industry, ITEX 2004 held
on Wednesday, February 4 through Friday, February 6, 2004 at the Las Vegas
Convention Center, features first rate sponsorship, enhanced show floor hours
and razor sharp educational programs.


Although still early, the show has already drawn the support of a number of
sponsors and associations that recognize ITEX as the industry leader for
document technology. These sponsors are committed to offering the dealer a value
proposition that will increase their bottom line.

Data Americas, Inc., a major supplier of printers, multifunction products,
facsimiles, accessories and consumables, has taken a lead position in support of
the show as ITEX 2004's first Platinum Sponsor. In addition to a larger
presence, Oki Data will be holding its dealer meeting during the show.

Charge, one of the largest after-market manufacturer/distributors of laser &
inkjet printer, fax and copier compatible imaging supplies, has also shown their
support for ITEX with a Platinum Sponsorship. According to Dan Ahmed, President
of Toner Charge, "trade shows are about quality attendees, not quantity. At
ITEX 2003, we met key decision makers from some of the most established dealers
in the country. I got a huge ROI from this show and am excited to support ITEX
this year."

Corporation, a leader in the development of integrated business software
solutions, has dedicated itself to the ITEX show, announcing that it will be
holding its Presidents' Council meeting during the event. OMD's business
software is offered to dealers involved in the sales and service of copiers, fax
systems, computer and network hardware, point-of-sales systems and more.

last, but certainly not least, International Business Products Inc. (IBPI), a
thirteen year-old buying group composed of nearly 200 independent commercial
copier dealers, will hold its annual meeting during ITEX 2004.

is through the support of companies like OMD, Oki, IBPI and Toner Charge that we
are able to offer a show of such high caliber," said Marc Spring, President
of Imaging Network, producer of ITEX and publisher of imageSource and Office
World News magazines. "I would encourage dealers to support these companies
as they make this industry event possible."

Education: Breathing New Life Into The Industry

ITEX delivers nearly 50 hours of education covering every aspect of a dealer's
business including service/sales management, industry analysis, human resources,
administration, color solutions, document management, and new market
opportunities. ITEX delivers classes in a variety of styles and sizes with
integrated lectures, moderate dealer roundtables and full day classes.

off the ITEX tradeshow is an action-packed one-day Dealer Business Forum
designed by dealer consultants for dealers. ITEX has partnered with Lou
Slawetsky, President of Industry Analysts; Robert Sostilio, President of
Sostilio and Associates; and Richard Norton, President of DocuTrends to provide
a detailed analysis of the office technology markets and a roadmap for future
dealer success.

the strengths of these three industry icons, the Dealer Business Forum will
emphasize how go-to-market strategies will evolve over the next few years and
how customers will evolve along with their buying criteria. Through a
combination of experience, rigorous survey methods and diligent analysis,
Slawetsky, Sostilio and Norton will provide dealers with a roadmap for the
future. Every session will contain a "What's in it for me?" section
that will provide practical tips on how you can take advantage of the shifts in
the marketplace with special attention to how to sell, what to sell, and where
the profits will come from.

University Power Hours will be presented by a host of hand-picked, highly
qualified industry peers and consultants, service department heads and
sales/marketing veterans with years of experience in the industry. Power Hours
are designed to provide in-depth, action-oriented information on the key
technologies and essential business strategies required to make dealers more
productive and efficient.

analyst, CAP Ventures, is taking a lead role in providing Power Hour sessions
during the show and is working to develop a full lineup on a variety of topics.

Vendor Participation

The show floor is an excellent opportunity to see and test drive the latest
technology offerings. Rub elbows with close to 150 of the industry's premier
manufacturers and vendors stretched out over 100,000 square feet of educational
and tradeshow floor space. From copying, printing, scanning and document
management, exhibitors are showcasing the latest products and services. ITEX has
improved its exhibitor show times to allow for more one-on-one time with
manufacturers and hands-on demonstrations. Attendees are given every opportunity
to build relationships with industry leaders, influencers and peers.

have commitments from many vendors who support the dealer channel and recognize
it as an integral part of the industry," said Spring. "OEMs, including
Xerox, Samsung and Oki Data, have already registered to exhibit at ITEX and we
are expecting many more OEMs as we get closer to the show date."

you're an Owner, Service Manager, Sales Manager, IT Director, Operations or
Business Manager, you will find programs, events and activities that will keep
you informed of the latest and best practices being employed by dealers across
the country. Make the choice to attend ITEX 2004. It's the only one-stop
tradeshow that covers the entire document technology industry and should not be

to imageSource, Office World News, and us for updates on new sponsors, classes
and exhibitors signing up every day. For more information on attending or
exhibiting at ITEX 2004, contact Imaging Network at 800.989.6077 or visit www.itexshow.com.

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