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ITEX 2006: Technology Breaks the Box Barriers

4 May, 2006 By: Sand Sinclair imageSource

ITEX 2006: Technology Breaks the Box Barriers

This past March, providers of
document solutions and imaging technology from around the globe converged on Las
Vegas for 4 days of industry education, strategic networking, and enjoyable
festivities at the 6th annual Imaging Technology Education & Exposition (ITEX)

Held at the Las Vegas Convention Center from March 14 – 17, this year’s show
proved to be its largest ever with a 21 percent increase in attendees to 3,211
and a 27 percent increase in exhibitors to 241, covering more than 100,000
square feet of space.

The most comprehensive show for the document solutions industry, ITEX has become
THE place for dealers, sales executives, technicians, and industry consultants
to learn about growth opportunities ranging from workflow and document solutions
to imaging supply products and hard copy output. More than ten concurrent events
including annual dealer and user group meetings were held during ITEX, giving
many groups and organizations the opportunity to discuss business and stretch
their travel dollars.

"Our vendor and attendee participation is up because the nature of our business
is changing, and providers are seeking additional opportunities to connect with
the challenges they’re facing," said Marc Spring, ITEX founder and president of
Imaging Network, parent company of imageSource magazine. "Today’s market is
forcing dealers to make the transition from selling a box to becoming imaging
technology providers. ITEX educational tracks, moderated by notable industry
leaders, answer the tough questions and provide the necessary tools for dealers
to envision the future."


This year, in response to increasing demand, ITEX hosted two full-day Dealer
Business Forums in addition to Power Hour education seminars.

"Profiting from Selling the Total Document System," with respected industry
analysts Bob Sostilio, Lou Slawetsky, Charlie Pesko and Richard Norton, featured
a day-long look at the rapidly changing office equipment market and how dealers
must evolve their business strategies to profit. "ITEX offers new ways to make
an office dealer's business more appealing and profitable," said Jack Kurtz of
Minco Manufacturing. "You learn new information and find new types of products
to sell. Unlike other shows, here you meet quality vendors for parts, supplies
and services."

“The Road Map for Success,” moderated by “team” industry experts John Hey and
John Hanson, with Ian Crockett and Wes Phillips, provided a special day-long
forum that addressed making difficult decisions in regard to positioning in the
marketplace. “After attending ITEX, you feel as if you have an edge on the
competition that did not attend,” noted Rick Pierce of MacFarlane Office

Each attendee was able to benefit from multiple ITEX Power Hours that featured
nearly 100 hours of education from 40 industry specialists. The Power Hours were
divided into Service, Marketing, Trends, Solutions, Sales and Print Management
Tracks which allowed attendees to customize their educational experience as ITEX
provides an unbiased opportunity and platform for dealers to develop new

"The educational seminars gave me ideas, information and tools to take back
home," said Eddie Parada of Spectrum Imaging Systems. "This will enable me to
make changes that will make a difference in my dealership." ITEX increasingly
offers the right combination of business instruction and exhibition to provide
the most productive atmosphere in the industry, helping dealers generate
stronger ideas and solutions to grow their business. According to a post-show
survey, nearly 95% of those at ITEX 2006 say they will return in 2007.

Setting the tone for attendees,
this year’s keynote speaker, digital printing and publishing pioneer, Barbara A.
Pellow, focused on leveraging the digital transformation taking place today,
including how to profitably expand value and service to clients. Her speech
included specific strategies to keep pace in a world of digital technology.


The ITEX show floor was abuzz with opportunity. Whether making deals with
suppliers, checking out new products and technologies, or networking with
associates, the floor had something for everyone. OEMs including Xerox,
Hewlett-Packard, Panasonic, Oki Data, Muratec and Sharp displayed their latest
hardware products. Suppliers of software, parts and services such as eBay, EFI,
Parts Now!, StructuredWeb, Tech Data, Digital Gateway, Katun and GE Commercial
Finance made a strong presence along with Dealer Site Builder, MKG, Laser
Imaging, Printfleet, Q-Imaging, Samsung and TSC Imaging.

"One of the biggest advantages that ITEX offers is the opportunity to network
with other manufacturers and service providers," said attendee Luis Luevano of
Astro Business Technologies. "I came to realize there are better ways to improve
your customer service and still make a profit."

In between meetings and exhibiting, the show floor kept attendees busy with
Technology Tours which provided a "sneak preview" into the products and services
of more than 50 "Technology Hot Spot" exhibitors. The interactive, 45-minute
guided tours gave vendors the opportunity to introduce their products and
explain key benefits to

those present.

In addition to the tours, lunch, happy hours and prize drawings, the Great ITEX
Giveaway’s Passport to Profits awarded over $3,000 in cash.


One of the featured highlights of ITEX 2006 was an award presentation to honor
providers who showed remarkable achievements of excellence in the industry. As
the band played and the drinks flowed, the Business Technology Association (BTA)
celebrated its 80th anniversary, sharing the spotlight with imageSource magazine
as each presented their awards to the best and brightest in the industry.

Marc Spring proudly presented the imageSource Perfect Image Awards to: Advanced
Imaging Solutions Inc. for Outstanding Service Program; Copy & Camera
Technologies for Outstanding Community Involvement; Centric for Best Use of the
Web; Imaging Concepts of New Mexico Inc. for Most Innovative Customer Service;
R.J. Young Company for Outstanding Marketing Campaign, and Stargel Inc. for
Outstanding Sales Program. Thermocopy of Tennessee was the big winner of the
night with two achievement awards: Best Implementation of Technology Strategies
and the prestigious Dealer of the Year Award.

is an honor to be recognized by the industry," said Thermocopy president, Steve
Sumner who, along with Thermocopy’s CFO/Executive Director of Sales & Marketing,
Mark DeNicola, accepted the awards. "We re-engineered many ideas to fit the
strategy of our marketplace and are proud to say we did it all in-house. To be
recognized in this way is a real tribute to those who worked so hard at

Afterward, Mark Nayor, BTA
president, took the reins to hand out BTA’s Channel’s Choice Awards. Winners
included ITEX speaker and president of Industry Analysts Inc., Lou Slawetsky,
who received the Volunteer of the Year award. The BTA President’s Award was
given to industry veteran and editor of Office Technology magazine, Brent
Hoskins, for his years of service to the industry. Gestetner earned the coveted
award for Superior Performance which Ron Corsentino, the company’s Western
Region vice president, accepted on behalf of the company.


More than 80 percent of exhibitors have already signed up for ITEX 2007 set once
again at the Las Vegas Convention Center. "ITEX shows no signs of slowing. In
fact, it’s growing at an unprecedented pace," said Spring. "From 81 vendors in
2001 to today, ITEX has become a force in the industry for those seeking new
business strategies in document solutions. Next year’s show is already in the
works, integrating even more education and opportunities, just for starters."

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