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ITEX 2010: Tools for the Hybrid Dealer

10 Nov, 2009 By: Editorial Staff imageSource

ITEX 2010: Tools for the Hybrid Dealer

Dealer resellers once grounded in delivering reliable hardware offerings and
services have found that traditional capabilities barely open the door to
winning a customer’s business. The environment has shifted and the office
channel demands a transformation to being a consultative solutions provider who
integrates offerings of hardware, software, and services to become the single
source provider for their customers…the ultimate HYBRID DEALER.

Let’s break it down. A “hybrid” is the combination of two or more different
things, aimed at achieving a particular objective or goal, i.e., the Hybrid
Dealer cross-mixes and combines a variety of office technology and services to
effectively transform their clients business and their dealership for optimum
end results, achieving profitability.

ITEX, in its tenth year, is the annual cross-mixed office technology tradeshow
and, you guessed it, intended for the evolution of the Hybrid Dealer. All the
tools are there to engage dealers in changing or widening portfolios with the
right mix that brings in profits. From peer led education and product
innovations, to MPS know-how, or adopting wide format and mailing systems,
finding profits in office supplies, document management solutions, IT and
Service initiatives; the list goes on. Dealers, VARs and solution providers will
find key information to readily enhance their business models, to succeed in the
“new economy.”

As companies face the challenge of maintaining profit levels, it takes
“morphing” into the Hybrid Dealer to secure market share while retaining
existing customer business. Dealers will learn how, why and what at ITEX Power
Hour classes and special MPS and Service forums. By adopting new strategies and
implementing new methods, by adjusting to market demands and learning new
benchmarks, dealers can get the advantages they need over their competitors.
Networking on the show floor with a host of quality exhibitors, shopping
pavilions that feature products meant to enlarge a dealer’s range of services, 
and classes and forums geared to being the “total provider” –  the Hybrid Dealer
- is the full menu dealers want to help change the course of business for the

ITEX has been called the single most focused and credible authority out there to
provide the latest industry information to drive education and insight into the
transitioning channels. The award winning convention’s founders, who
additionally publish imageSource magazine, the industry’s leading publication
for providers who manage document technology, keep their hands on the pulse of
the market. They understand and explore new product technology, the advances in
integrated workflow and document management solutions, learn what key reasons
are behind growing the MPS platform and other advancing opportunities for
providers, becoming the integral resource you can rely on to strategically grow
your business. ITEX doesn’t miss a beat. In fact, they excel at providing the
roadmap to the independent dealer who strives to grow and profit.

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