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ITEX - It's Your Industry. It's Your Show. It's The Future of Document Technology

1 Nov, 2001 imageSource

ITEX - It's Your Industry. It's Your Show. It's The Future of Document Technology

market has changed for dealers large and small. Over the years, many new
products and milestones have influenced our industry, including the
switch to plain paper, the advent of fax machine the laser printer and
the introduction of color. However none have been as revolutionary and
challenging as the connection of copiers to the network and the new
business opportunities that dealers have within their reach.


the heartbeat of the industry and anticipating all of those challenges is
Imaging Network
, a company with the vision of the changing landscape
of the document technology industry right in its cross-hairs. Over the
years, dealers worldwide have come to recognize Imaging Network’s
publications including imageSource magazine, as the most complete
information source for this industry. 
Last year Imaging Network launched the ITEX (Imaging Technology
Education and Exposition) trade show and set the stage for a new forum
for document technology dealers. This year, ITEX is poised to produce
another event like no other.


Your Industry


is the responsibility of every dealer large and small to join together
to meet and discuss the issues that are affecting their business and
their employees. It’s your industry, thousands of dealers
working hand-in-hand can certainly benefit from one another.


years ago the NOMDA show reigned supreme and was the place where dealers
wanted to be. In recent years, the show lost its luster and dealers
clamored for a forum that focused on where the industry was going, and
not where it had been; ITEX was born. The show was created out of
necessity for the dealer to learn about the market and it’s


the over 140 vendors, to the education at ITEX University,
to the over 60 Power Hour Workshops, ITEX is a must attend
event for anyone who wants to accelerate the growth of their business.




is a full day of education across a wide-range of
disciplines. The technical staff of ITEX has put together three hands on
printer labs. Send your technicians to ITEX University and get
them ready to service the HP LJ8500, HP LJ4500 and the newest printer,
the HP LJ9000. In another class, learn how to establish a profitable
printer repair service counter. Learn simple and effective marketing
techniques for printer repair services. 
You can also attend a computer networking class put on by Global
Knowledge, designed to provide foundational knowledge on the building
blocks of data communications systems.


and CAP Partner


presents a CAP Venture sponsored conference entitled, “Developing A
Profitable Solutions Business”.  Today,
more than ever before, office equipment dealers are searching for new
ways to increase revenues and profits. 
With shrinking margins, the office equipment dealer cannot afford
to focus just on hardware, but must look at the entire document workflow
and combine hardware, with solutions that add value and provide a base
to build a profitable systems business. 
The big question is what solutions do I focus on and how do I
establish a business plan that maximizes profits? 
The answer can be found in the one day CAP Venture’s business
seminar “Developing a Profitable Solutions Dealership”.  
CAP Ventures, the leading document consulting firm in the world,
will take you through a jam packed day that will include sessions
conducted by its industry experts as well as speakers from the leading
solution providers in the industry. By attending this one day seminar
you will be well on your way to establishing a profitable solutions and
support business that will put you ahead of the competition and position
your company to maximize future revenue and profit opportunities.


Power Hour Workshops


education doesn’t stop there. ITEX offers over 60 Power Hour
Workshops during the two show days. Instructed by leaders in their
fields, every Power Hour presenter is well trained and has passed
the rigorous scrutiny given before they are accepted. ITEX education
committee works with specialists in many disciplines such as service and
sales management, computers and training (CompTIA is a show sponsor),
leaders in the software applications market, and OEMs even play a role
in developing the curriculum.


Your Show


the years of the building Imaging Network, we learned to do one thing
very well…listen. Our magazines and our show have grown out of
the feedback and the input we receive from our advertisers as well as
our readers. ITEX is designed around the survey forms we have
received and the personal interaction we have with hundreds of industry
people every month. The ITEX staff has spent countless hours researching
and working with dealers in different parts of the country, detailing
what they really wanted in an event such as ITEX.


Show Floor


ITEX show floor takes over every square inch of the Tropicana Resorts
convention space. Last year ITEX boasted over 140 vendors at it’s
inaugural event. Vendors from around the country and across the globe
are poised and ready to make deals happen right on the show floor. See
the latest product enhancements, new product offerings, make new
relationships and solidify old ones. ITEX promises to deliver what you
need to increase profits.


The Future Of Document Technology


out what is on the horizon for every dealer. Meet tomorrow’s suppliers
today. Get a hands-on tour of the latest products that directly support
the product lines you are already selling. ITEX is not like other shows
you have attended in the past. It is a show about the dealer and the
industry. Large or small, authorized or independent, ITEX offers more of
a variety of vendors than any dealer-based Document Technology event in
the country. This year at ITEX, you will meet vendors like Intel,
Formscape, e-Copy, Questra, Imaging Portals, EFI, Hewlett-Packard, and
Oki-Data. You will take part in Product demonstrations on Document
Management, Print Output Control, e-forms, scanning and so much more
right on the show floor.


of All, It’s Free!


to the ITEX show floor is free to any dealer who registers before
January 20, 2002. Visit the over 100,000 square feet of educational and
trade show floor space and the only thing you pay for are the classes
you attend. ITEX has also negotiated a special $55.00 per night
room rate at the Tropicana hotel, sign-up early to guarantee yourself a
room at this special show price. Courses also have limited space so it
is important to register early.




timing for attending an industry show that can bring you up-to-date on
the latest events taking place could not be better. Educating yourself
and your company on new products and most importantly industry trends,
will keep your company ahead of the curve and ahead of the pack. ITEX
invites one and all to visit with them on February 5th, 6th
and 7th, 2002 in Las Vegas. 



Power Hour Workshops


is only a sample of over 50 workshops at ITEX 2002.  For a complete
list visit the website at




Marketing Tools: 

Cash Generators

you getting your share of the cartridge business? 
Using creative, affordable marketing tools can dramatically
increase your supply sales.


Your Mark

Get Set   
Connect – Network

the pre-install guidelines of a networked printer or copier. 
These guidelines include, a basic understanding of Network
Operating Systems, Protocols, Topologies, and Media.  
The basis of this course is structured around the installation of
a printer or copier.


Tier Service Agreements

how the servicing dealer can charge for the cost of dealing with network
administration, controllers, software patches, memory, customer
expectations, etc.


“Successful Selling”

in 60 Minutes


ideas to complement your daily selling activities with digital and
connected products.


in the Market 

“When the Big Guys Sneeze, We all Catch a
Cold.”  This class will
discuss recent product and distribution changes and assess their impact
on the independent dealer channel.  


the Most of Digital Products

products and technologies are making life easier for office workers,
however this ease of use depends on some complex technology inside the
box and on the network.


Tips Beyond the Manual

will be an in depth discussion of printer failures and print defects not
currently addressed within the service manuals. 
Course to show technician’s ideas and processes that go beyond
conventional solutions.


to Become

Consultative Sales Rep.

to become a consultative sales rep. how to overcome customer’s
resistance to change.   How
to prospect within the existing customer base for laser printer sales. 
How to identify target markets by user applications. 
And how to offer a network solution involving copier/printers




The Imaging Products Industry

seminar will cover what should be evaluated before going into your own
business, developing a business plan, developing a concise sales plan,
managing operations, and planning/maintenance of financial aspects of a
small business.


Money With Imparting Wisdom

on profiting from consulting with professional services solutions.  
Providing your customers with the most up-to-date turnkey
document workflow solutions, efficiency, document imaging application
requirements, while increasing profits and your business.


Your Document Systems

what Output Management can do for your profits. 
Seminar will focus on how to provide an increasingly critical
service in today’s complex office document environment.


Out of the Carbon Paper Age

to profit by selling e-forms solutions to your customers. 
Discover the how to provide an increasingly critical service in
today’s complex office document environment.


Power of Team Work

informative session will describe the high-volume production printing
solutions on the market today allowing multiple high-speed printers or
copiers to work together in groups called “Cluster Printing”.  



the Connected Dealership

not selling boxes anymore. How to motivate your sales force to get the
most out of every sale. How do you motivate salespeople to sell the
add-ons like software.



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