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ITEX, Meet MPSA The Start of a Productive Relationship

9 May, 2011 By: Carro Ford Weston, MPSA imageSource

ITEX, Meet MPSA The Start of a Productive Relationship

Among the many highlights of the successful ITEX 2011 National Expo &
Conference was the inaugural appearance of the Managed Print Services
Association (MPSA) at this event. The MPSA, as many are aware, is the
independent association dedicated to development of managed print services (MPS)
standards and industry guidelines, and uniting the various segments of the MPS

The goals of the MPSA are a natural fit with the objectives of the ITEX
community, as Conference conversations revealed. “At our welcome reception and
in our booth, we had non-stop discussions with both corporate executives and
individuals who have a strong interest in participating in the MPS opportunity,”
said Joe Barganier, president of the MPSA.

As Barganier made the rounds of the show floor and manned the MPSA booth, he
heard a number of attendees voice interest in having a place they could turn to
for on-going MPS knowledge-sharing and networking. “There are many strong MPS
information resources available, but there is also a need for a neutral place
for peers to interact and collaborate. MPS professionals welcome a common ground
that is not a fee-based service or tied to a specific for-profit organization.”

Who Is MPSA?

As dealers, vendors, manufacturers and end users now recognize, the managed
print services industry is a business model with too many advantages to be
ignored. It addresses longstanding issues that affect businesses across the
board. For many companies, use of documents as a business communication tool is
fundamental. Unfortunately, paper and electronic communications are frequently
fragmented, expensive, un-audited, and poorly managed.

The mission of the MPSA and its members is to address these businesses and
end-user office document management needs and issues. At the same time, the MPSA
community seeks to enhance the growth, efficiency and profitability of the MPS
segment through advocacy, marketing, education, research, standards and a
general, collaborative community. This was a message that resonated with ITEX

“We were excited to sign on several new corporate members and a number of
individual members at the expo,” said Barganier. “We will be announcing those
new members in the very near future.”

Conference Track Dedicated to MPS Interests

The MPS model was a talking point not only in the booth, but on the conference
agenda as well, with its own educational track. The ITEX MPS Strategy Forum had
more than a dozen informative sessions covering MPS at all levels (along with
MPS-related info in the Power Hour tracks).

The sessions offered actionable formulas and strategies that help close print
management contracts. They also provided a good roadmap on how to identify,
sell, measure, train, service, and finance MPS for higher channel profits.

MPSA Reception: Special Networking Opportunity

“The opportunity to spend face time with members of the association and keep
our finger on the pulse of the group and the industry was priceless,” said Kate
Kittner, Creative Services Manager, Tangent MTW and MPSA Director of Membership
Services. “The conference was a good alignment of our membership and the ITEX

The reception in particular was a great networking opportunity for MPSA
members and potential members. “The success of this gathering was due in large
part to our generous reception sponsors: GreatAmerica (Platinum member),
NewField IT (Standard member), and Oki (Platinum member),” Kittner declared.

“The MPSA membership reception at ITEX was a wonderful networking opportunity
for the GreatAmerica team to share updates on our MPS initiatives and find
additional ways to partner with industry organizations,” said Jennie Fisher,
Senior Vice President and General Manager of the Office Equipment Group at
GreatAmerica Leasing Corporation. “We value the opportunity to spend time with
the MPS thought leaders and innovators that are part of the MPSA.” 

Year-round MPS Resource

As members of the ITEX community develop and expand on their MPS business
strategies, the MPSA will be a valuable year-round resource for staying in touch
with the MPS marketplace. “ITEX attendees that were introduced to the MPSA at
the conference can continue building their MPS expertise and reputation through
active participation in the only association dedicated to the MPS marketplace,”
said Barganier. “We were very pleased with the results of our first
participation at ITEX and look forward to maintaining those relationships we
started at the show.”

“The common goal of our association leadership and of our members is to build
a professional association that provides an unbiased environment for
collaboration online and occasionally in person,” said Barganier.  “The ITEX
Expo & Conference provided that ‘in-person’ opportunity that is so important at
this stage of our association’s growth.”

For more information about the Managed Print Services Association, visit

“The goals of the MPSA are a natural fit with the objectives of the
ITEX community…”  – Joe Barganier, President, MPSA

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