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JBMIA: Demand Outlook for Office Equipment

29 Mar, 2007 By: Tetsuo Kubo imageSource

JBMIA: Demand Outlook for Office Equipment

The Japan Business Machine and Information System
Industries Association (JBMIA) have recently released their forecast for office
equipment demand in 2007 and into 2008.

According to the forecast, the demand for office equipment
in 2006 grew by an estimated three percent to nearly $15.7 billion. Growth is
expected to increase an additional 2.4 percent in 2007 to $16.1 billion and
gains of only 0.7 percent to $16.2 billion.

The breakdown of the estimated 2006 demand is approximately
$4.9 billion, which is a decrease of 4.2 percent from last year’s Japanese
domestic shipments and $10.9 billion (a 4.6 percent increase) in overseas

Three Notable Increases at the Forefront of Industry Growth
& Estimated Demands

1. The copier/MFP demand is estimated to have grown
2.1 percent in shipment units and 3.2 percent in amount.  Shipment of
full color models is expected to have greatly contributed to this projection,
with an estimated increase of 41.9 percent in units and 19.4 percent in amount.

2. Shipments of page printers which are expected to
grow 10 percent. The increase in the amount is estimated at 5.2 percent due to
the lowered unit price.

3. Data Projector shipments are expected to have
increased for 15.9 percent in units and 2.2 percent in amount, as well owing to
less price erosion.


JBMIA was formerly Japan Business Machine Makers
Association (JBMA) and officially changed its name in 2002. With regard to the name change, two factors were very
influential. The first factor was the development of the information society,
including digitalization and networking. The second factor was the change in
business conditions. The member companies, which previously attached greater
importance on hardware, now are offering total business solutions. In keeping up
with these changes, JBMIA has broadened the scope of membership qualifications
and intends to deepen the association with the sales and software-related
companies, as well as manufacturers. JBMIA is committed to contributing to the
creation and utilization of knowledge in the workplaces by means of information
technology, even proposing "UC" (Ubiquitous workware & Collaboration) as the
symbol words of next generation offices, possibly replacing "OA "(Office

The mission of JBMIA is to support the total development of
business machine  and information system industries in order to contribute to
the development of the (Japanese) economy and the improvement of office work
efficiency through the promotion and the rationalization of production, trade,
distribution and utilization of business machines and information systems.

Main Products Include:

  • copying machine, MFP/MFD

  • page printer

  • data projector

  • handy calculator

  • electronic dictionary

  • personal information equipment (PDA and electronic

  • ECR/POS (point-of-sales register)

  • digital duplicator

  • document management system

  • lectronic whiteboard

  • time recorder

  • card, card system, reader and writer

  • shredder

  • electronic paper

Other activities of JBMIA are related to environmental
preservation, standardization, product safety, investigative research, and
international cooperation. JBMIA has been tackling major problems that
industries are confronting both in and out of Japan. For these purposes,  JBMIA
has many active committees today.

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