Log in

ISM Article

Make an Impression Without Being There

20 Sep, 2002 By: Ann Barr imageSource

Make an Impression Without Being There

Them To Start Thinking

The easiest way to create a connection with prospects and customers is with the
written word. When a prospect reads your sales letters, they become instantly
involved. They start thinking about you and your company, product or service.
Because the written word carries with it believability, trust and understanding,
writing is the single most effective way to communicate believability.

our products, our company, and ourselves should not be done by verbal
communication alone. The most successful salespeople combine effective personal
salesmanship with writing. They use persuasive words and phrases with these
proven successful tools:

  • Direct

  • Fax

  • E-mail

can take the place of a personal letter or e-mail. The written word makes a
human and emotional connection. If you need to motivate and influence people,
put your thoughts in writing, because well-written sales letters are a positive
and powerfully influential medium. You can get dozens of pre-written marketing
letters with instant download from the Internet at www.sellingsupplies.com/ProvenSalesbuilders.htm.

Sure They Remember You

In a good sales letter, one person talks to another. Effective sales letters and
e-mails ensure that even though you are not there in person, you are remembered,
because written words are just as powerful as spoken words. And sales letters
work for you while you sleep!

Mail Top Six Tips

If you can answer “yes” to the following questions, your sales letter will
be a success.

Does your sales letter create the right impression - and look appealing?

2. Is every letter completely personalized?

3. Does it make a real connection with readers?

4. Have you used testimonials?

5. Have you put “you” into the mailing? (As opposed to “I” and

6. Is it easy for the reader to respond?


E-mail messages, sent to customers who know you, can make a connection and can
be just as effective as “snail mail.” A friend of mine received the
following e-mail from one of his suppliers announcing a special sale:

Mike: We just came out with this special and I wanted to let the customers in my
personal database know about it ASAP. These prices are great. I don’t think
we’ve ever offered prices this low. Each year at this time we offer a great
special and I want to make sure you get a chance to take advantage of it. Call
me soon, so I can get your order processed while the special is still on. Be
sure you ask for Marie and I’ll make sure we take great care of you.”

e-mail was successful. It made a personal connection – Mike called Marie and
placed the order.

WebinarCase Studies and White PapersSand Exchange Blog

imageSource Magazine Quick Links
Upcoming Events
ITEX Expo & Conference
©2015 Questex, LLC. All rights reserved
Reproduction in whole or part is prohibited
Please send any technical comments or questions to our webmaster