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Making the pitch for in-house color

25 Aug, 2009 By: Editorial Staff imageSource

Making the pitch for in-house color



As color printing quality and capabilities continue to
grow, there’s no reason why dealers can’t get businesses of all sizes to take
advantage of the opportunity to reduce their reliance on commercial print shops
and bring affordable color into the workplace.


Here are some important facts to introduce to the
businesses you serve to drive home the importance of color.

1. According to the Institute for Color Research, when people look at a new
product, up to 90 percent of them report their initial reaction to product based
on color.


2. In addition, in the Jan V. White book, Color for Impact,
Jan found that color ads receive 42 percent higher readership than monochrome
and further studies have proven that customers pay color-highlighted invoices 30
percent faster than their monochrome counterpart. Whether marketing materials,
flyers, letters, proposals, brochures, advertising pieces, posters or invoices,
in-house color is aiding businesses of all sizes to save money on printing
costs. There are two key factors that are responsible for much of the change in
business attitude toward color:

3. Cost - Advances in color printing technology are making printers and MFPs
more economical and easier to use. According to a September 2007 research study
and survey of 258 organizations from CMP Research for Toshiba America Business
Solutions, some industry reports note that competition among color printing OEMs
is steadily reducing prices which have fallen by as much as 20 percent over the
last year. Advances in color hardware also allow for permission-based color
printing which allows companies to limit color printing by department or

4. Control - Most commercial printers require minimum print-runs for projects
that can far surpass the quality actually needed. According to Current Analysis,
in-house printing of only as many documents as needed for a project can add up
to a 40 percent drop in overall printing costs.

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