Marketing Tactics in Today's Economy13 Nov, 2008 By: Sand Sinclair imageSource
Marketing Tactics in Today's Economy
economy has a lot of companies facing setbacks, including customers getting
fearful of purchasing anything, including new office equipment. As the pace
doesn’t appear to be slowing down anytime soon, how do you stand out from the
crowd of companies facing major changes, wanting to be heard that you’re here to
still do business?
Strategies that work
You must respond quickly and effectively through strategic marketing to get
your voice heard, to become or remain a “presence” that customers can rely on.
If you’ve tried a few brochures and mail pieces without much success, it’s time
to get assistance through dependable, affordable outsourcing experts, gaining a
cost-controllable marketing solutions partner.
Today, companies like Evolved Office will custom tailor an eye-opening,
cost-effective campaign that includes development tools with plug and play
templates to easily help you create professional marketing and sales materials
with pre-set high quality graphics and pre-written text, with variable
components to suit any message you want to send your prospects and customers.
Think “package” which includes e-sales flyer/newsletter creators, web feeds to
stream content, printable marketing to use for direct mail campaigns. It’s all
there for the full effect of promoting your business. Additionally, all the
information is trackable and managed, and helps establish your sales reps as
appearing to “live, eat, breathe the company you say you are, in order to be
convincing enough to sell it. This motivates your sales teams! If you can “drag
& drop” you can create with little experience!
Questions to ask yourself
To begin to successfully market your company, your products or service, you
first need to ask yourself some key questions before you begin. Have you
positioned your company well in relation to your competition, knowing just what
you stand for, before targeting accounts? Do you want to be known for a
particular niche, such as the leading provider of print management, mobile
automation or document management? Or more the “total solutions provider”? What
are your price points, moderate or high end? Do you provide 24-7 quality
customer service and certified field techs? Are you an authorized dealer or
independent? Is your portfolio specific to a few lines, or a wide variety on
demand? Do you install and service or outsource? The list goes on. You need to
tell your customers what you stand for and what you do best and get that message
Positioning is everything
Now you must position your business and marketing strategy accordingly.
Don't try to be everything to everybody but instead, pinpoint your company’s
strengths for the best bet to grow your business. Again, consider companies
like Evolved Office to help “package it” with consistency, using credible
marketing tactics to target potential customers. You can’t grow a business
without utilizing all the available marketing tools today. You need a prepared,
strategic marketing plan to follow that focuses on specific marketing
objectives; a plan that encourages checks and balances for staying on track;
that results in added profits. Therefore, don’t cut back on your marketing
efforts during a down economy, but instead, streamline it and use what is most