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New Company's Profitable Philosophy

6 Mar, 2008 By: Sand Sinclair imageSource

New Company's Profitable Philosophy

In recognition of newly formed companies, or “start ups” for 2007/08, of
which I heartily applaud in today’s economic climate (regardless of the “R”
word), it indeed takes a formidable business professional and/or company to
navigate the rolling waves in document technology. It takes, well, moxie, to get
the job done, or in this case, started. Take Kenny Braver, for instance, founder
of the newly formed Kennyman’s Business Machines LLC, N.Y. 

When talking with Kenny, he is emphatic about who he is, what he does, how he
does it, and why. A straight talker who pulls no punches, he has a colorful
background in various electronics that span decades. From breaking into the
retail market selling photographic electronics (cameras) for ten years
(70s-80s), to opening his own business, New York Cameras, for eight more, then
onto a profitable business venture while living in Israel (‘90s), to
transitioning to office equipment devices and a general manager for CBEO, and
later as GM of All About Electronics, Kenny made the critical decision (and
lucrative one) to open Kennyman’s Business Machines  in 2007. 

I asked the ever-colorful Kenny Braver to briefly explain his
business philosophy:

KB: “At Kennyman’s Business Machines, our first order of business is
to prioritize the needs of our customers, then assure them that we have their
best interests at stake, and that we will not be undersold by anyone, anywhere,
or anytime, on any product that is available to us.  It’s a policy that is
becoming our ‘motto.’  We are basically known for high end machines, and of
course, the smaller machines are available to all of our dealers. We sell most
copiers, fax machines, printers, which includes wide format, duplicators, new
factory refurbs, and off-lease machines from all the major brands.  We handle
manufacturers such as Sharp, Canon, Toshiba, Copystar, Panasonic, Samsung,
Hewlett Packard, Brother, as well as Ricoh-Lanier, Konica-Minolta, Panafax,
Xerox, Panaboard and more. We also take pride in offering what we believe to be
the fastest service, and lowest prices, with a very diversified line of products
from the smallest to the largest (devices). No matter what the size of a
customer’s needs, we’ll search to provide dealers with what they want to operate
at  peak efficiency.”

With over 30 years of collective experience in the electronics industry.
Kenny, along with his knowledgeable sales staff, have achieved a lot in a
relatively short period of time, enjoying a profit increase by as much as 15-20%
each month. A coup in anyone’s book, especially in today’s competitive

Kenny, what are the company’s leasing options?

KB: “Essentially, we try to help small companies that have trouble
getting approved credit for leasing. We arrange funding through our leasing
companies for our dealer, getting a leasing company to fund us, whereby we fund
the dealer. It’s a win-win for all around.”

So how do you see the future of the market going, having seen lots of

KB:  “The market is going to more color, with little B/W as color gets
more and more affordable. And leasing equipment will increase as it is becoming
easier for end users (over buying). Fax sales are being reduced since copiers
are complete with multifunction (MFP) uses today, especially in mid to high-end
use,” says Kenny. “The majority of sales today are copier-based MFPs. Lower-end
product for print management, but the high-end, larger volume needs are best for
copier based networked MFPs, in my opinion.”

Kennyman’s Business Machines LLC is apparently on a roll. Their shipping is
out of warehouses strategically located around the US, making it more
cost-effective per location while expediting shipments quicker. They’ve set up
good follow-up programs for each client to ensure quality service and  tech
support on products sold, including  IT support on products purchased through
their company, while having plans to increase their professional sales staff.

The indomitable Kenny adds:  

KB: “Regardless of how much larger we grow, I will always remain
available to my customers 24-7. I believe every business relationship needs that
personal touch to thrive. That’s something you can build a business on.”

Call Kenny Braver directly at 888-536-6907 or email

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