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NOMDA SETS UP Trouble-shooting Committee

22 Oct, 2007 By: Tetsuo Kubo imageSource

NOMDA SETS UP Trouble-shooting Committee

Nippon Office Machine Dealers Association’s (NOMDA) Chairman, Akira Akutsu, 
decided to establish an organization or committee to trouble-shoot problems
regarding  the office equipment industry. The first committee meeting is
scheduled for September 20, 2007. The following is the background and purposes
for the committee:

Current Status of Office Equipment Industry

  1. Change in office work styles = Solutions sales are necessary
  2. Change in purchasing styles = Central blanket purchase; Electronic Bids
  3. Change in distribution = OEMs direct sales being reinforced. Internet
    sales gaining power
  4. Change in society environment = Fewer children/more seniors; Security
  5. Change in dealers’ position = Relative weight on Japan’s domestic market
    decreasing (OEMs getting more global)

Compromised Office Equipment Dealers

  1. Discount sales getting to normal = Business getting worse due to decreased
    profit rate
  2. Centralized purchasing = Exhaustion in local business.
  3. Difficulty in securing good help or improving skills = Delay in coping
    with Solutions sales Boxes don’t make profits   = Delay in making systems to
    earn from software or services.

Industry Groups Concerns

  1. Missing core projects (seminars) = Declined centripetal force Exhaustion
    of office equipment dealers = No energy spared for grouping activities.
  2. No cooperation from OEMs = Less capital being invested to domestic dealers
    due to lowered relative                          weight for Japan’s market.

Action-theme for Industry Groups Required

  1. Becoming more influential by enhancing relationships with related groups,
    and becoming a more powerful presence to oppose OEMs or government and
    municipal offices/policies, as well as corrupt businesses.
  2. Cope with problems such as sacrificing sales, poor direct sales, central
    blanket purchases, Internet sales or copy charge systems, etc., that have put
    dealers at a disadvantage.

FFSP Variable Data Printing Ease

In July, Fuji Film Simple Products (FFSP) started shipping its own developed
"OfficeWave" as the "One-to-One Sales Promotion Printing Solution" that
exclusively works with Fuji Xerox color MFP "ApeosPort II". For the first time
they are targeting generic corporate offices for variable data printing
software. Pricing without tax for five clients would total about: Yen 780,000/US
$6,500. One-to-one marketing is an increasing method to make different
approaches based upon each customer’s needs. So, the variable data printing
technology has given birth to the printing of every single page with different
content. However, it has been adopted only as a part of the Print On Demand
(POD) printing system as the previous variable data printing technology required
expensive controllers, etc., and there was no system that could be used easily
in the sales department or general offices.

Brother Sales Debuts its first Color Laser Printer/MFP in Japan. The new
printer/MFP is scheduled to be released in the fall of 2007.

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