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OEMs: The "Big Boys" are Back at ITEX

20 Dec, 2005 By: Sand Sinclair imageSource

OEMs: The "Big Boys" are Back at ITEX

Dealer business forums, dozens
of educational classes, numerous group meetings, and thousands of square feet of
show floor featuring hundreds of vendors—all of those elements are what makes
the ITEX national convention the center of the “document imaging universe” on an
annual basis.

And the convention’s impact on the industry is receiving some serious attention
from many of its “Big Boys.”

Although manufacturers in the copier/printer industry are becoming more and more
selective about the shows they support, ITEX has been able to garner plenty of
interest from these OEMs.

In fact, ten OEMs have already signed on for the convention, which will be held
March 14-17, 2006 in Las Vegas. OEM giants such as Panasonic, Xerox, Samsung,
Muratec, Oki Data, Sharp, TallyGenicom, RISO, Copystar, and Konica Minolta have
discovered that in order to aggressively attract new partners they need to
exhibit their offerings at ITEX.

In addition, ITEX has partnered with a wide variety of solution and service
providers, resellers and print providers who leverage the power and flexibility
of OEM technologies, channels, and document knowledge.

“ITEX is an excellent venue to show current and potential dealers the latest
products and technology,” said Janet Rodgers, Panasonic’s manager for strategic
planning/brand marketing.

“Our main objective at ITEX is to familiarize dealers with Panasonic’s wide
array of office product solutions and innovative support programs,” she added.
“When dealers see the depth of our product line, especially our color MFPs, they
readily understand that we have just about everything they need to meet their
customer’s digital imaging needs.”

With all of these OEMs spread out across the 70,000 square feet of showroom
floor, attendees will have the opportunity to network with these brand name MFP
and office technology providers and, additionally, be able to check out the
numerous software exhibitors who represent the new era of technology for the
document imaging industry.

Brainstorming with the many OEMs at the convention will help simplify the
arduous task of locating components, applications, software, hardware and parts,
among other comprehensive needs in question.

Remember, OEMs explore the unknown, create new business opportunities, and
invent next-generation technology and product platforms that unite hardware with
software. They can help you develop products and services that your customers
need, while additionally fostering support for innovation so you can create
offerings that are especially unique, since innovation is essential to the
ever-broadening document technology markets.

As more and more businesses compete for market share, cutting-edge technology
provides an advantage to the core business of printing and copying, building on
advances that bring about better performance, lower costs, and improved

At ITEX, both exhibitors and attendees directly connect to impact each others’
businesses. That is one of the most attractive and challenging aspects of the
business opportunities found at the convention.

ITEX has been paving the way since its inception six years ago, becoming a
contributing force that delivers innovation to the market as well as a forum for
all of those in the industry to convene and prosper. The bottom line is that for
those who do “merge” at the show, it will directly impact and benefit their
overall business in a dramatic way.

To learn more about ITEX, visit www.itexshow.com. Registration is available online or by fax.

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