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ISM Article

Opening the Door to a Range of Clients - SHARP

29 Jun, 2010 By: Editorial Staff

Opening the Door to a Range of Clients - SHARP

Developing global business endeavors is nothing new for OEMs today and Sharp Middle East, the fully owned regional subsidiary of Sharp Corporation Japan, has recently unveiled a strategy to grow its printing and business solutions products segment by 20 per cent in 2010 - and double its turnover in five years. At the annual Sharp Regional Solutions Summit in Dubai this year, Mr. Fumio Yamaguchi, Managing Director of Sharp Middle East, outlined the growth strategy devised by the regional management team and expressed confidence that it was achievable despite current market sentiment.

Of note: the Sharp Regional Solutions Summit brought together more than 150 regional partners representing over 80 Middle Eastern, African and CIS markets. All parts of the world are apparently watching, waiting, and wanting to evolve this business landscape.

The world's second largest manufacturer of Multi-Function Printers and Copiers, Sharp has lined up seven new models for the Middle East market- five in mono and 2 in color - to be launched during 2010.

Reviewing the past year, Mr. Yamaguchi said that the challenges brought by recession put the regional management team into an engagement mode, working closely with Sharp regional partners.

"Capitalizing on several challenges, the regional management team proved that dedication is the key to success," said Mr. Yamaguchi. "Converting every challenge into an opportunity, we managed to retain our market share in the region and also grow our business in key markets," he continued.

Sharp introduced 10 new models from both the Mono and Color segments which proved to be the winning formula.

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