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ISM Article

Paradigm Imaging Group

16 Jul, 2008 By: Editorial Staff imageSource

Paradigm Imaging Group

Today, in the emerging market for Wide Format MFP Systems, Paradigm Imaging
Group is a leading player.  Founded in 1989 as a large-format scanning service
bureau, specializing in the conversion of paper-based engineering documentation
to CAD format, many customers soon began to ask for a product solution that
could utilize the technology in-house.

In the early ‘90s, Paradigm’s business approach evolved from document imaging
services only, to providing a second approach; offering services or a product
solution and/or a combination of the two. By  the mid ‘90s, they began offering
large-format scanning solutions at the distribution level. Randy Geesman,
President, says, “When it came to product distribution, we could leverage the
synergy between both the service bureau & the product side of the company.”

Tried & True

“As the majority of the products we supplied were used in both areas, we
promoted our product line as ‘already tested.’ We worked closely with our
resellers to ensure our customers ended up with the correct solution,” says
Geesman. “We saw  a need to fill  gaps  that current large format scanning and
printing solutions didn’t fill, so we began to develop solutions using
‘best-of-breed’ components that address evolving market needs. Our imaging
services background helps us provide value for a product approach, so we’re able
to customize a system to meet our customers’ specific requirements.” Of the MFP
solutions offered, the imageFLOW application is a common denominator. Many
scanners and scan-to-print solutions require two different software applications
to get the job done & are designed for more sophisticated users. Whereby
imageFLOW is a single software application with a touch screen interface that is
easy for a novice to use.  Added is SA PhotoPrint backend RIP, which supports
more than 550 printers on the market today. This further expands the versatility
of Paradigm’s solutions by allowing their customers to incorporate already
existing printers to the system for  higher productivity.  In addition to their
color MFP solutions, there is a black and white MFP solution called EIS Turbo
which addresses the need for fast black and white copying and printing, but it
has a color scanner to create color image files. When using imageFLOW, clients
can connect to just about any large-format color printer for color printing or
copying. An added benefit is its open architecture, allowing it to fit into
almost any existing heterogeneous printer environment. Other products include
Solo and the Flex solutions. The EIS Flex is for the user who already has a
printer and wants a multifunction system in a single-footprint configuration.
The EIS Solo is basically for the same purpose, but it does not utilize the
ErgoStand for a single-footprint configuration. The EIS Supra MFP solution is a
configuration of different components specific to customers’ needs. In the MFP
market there is a clear need for a coherent, complete solution. They created the
ErgoStand so they could assemble a line of multifunction solutions using
best-of-breed products, and to differentiate their product offering by
addressing a growing trend in the marketplace for a fully bundled solution.

According to Geesman, from early 2007 their multifunction sales have grown to
38%  of their total scanning system sales. He expects the percentage of MFP
sales to grow larger as professionals continue to look for more integrated
large-format scanning  &  printing solutions, which is a tremendous value-add to
a dealer/reseller’s portfolio of product to offer to their customers.

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