Printer Essentials where Service Matters11 Aug, 2009 By: Editorial Staff imageSource
Printer Essentials where Service Matters
What makes a supplier a good company to do business with? Is it a wide
selection of quality products? Yes. Competitive prices so resellers can earn
nice profits? Most certainly. A rock solid distribution and shipping program?
Definitely. But what gives a good supplier that extra edge, allows them to stand
out in the crowd, and makes them a really great supplier? In a word, Service.
There is no substitute in the business world for great service delivered by
great people. A company can have a wonderful product offering but without great
service and quality people to support customers each & every day, the concept of
a successful business relationship never develops or sustains. People are the
difference in any organization, and great service comes from great people.
The aftermarket imaging supplies landscape has evolved significantly over the
years, and is now comprised of a myriad of suppliers. As a reseller, it is
often difficult to assess what makes a supplier truly different and better than
others. All suppliers claim their product quality is better than the guy’s down
the street. But as a reseller, the one thing that stands above that & can
sustain a successful long-term supplier relationship, is great service.
Customer Centric Approach
Here’s where Printer Essentials steps up to the plate. Originally founded in
2000 in Reno, Nevada, Printer Essentials specialized in supplying compatible
inkjet ribbons, paper, copier and laser printer toner in its early days. Hard
work, a commitment to great service and loyal customers helped Printer
Essentials grow & expand its product offering to meet the needs of the
aftermarket imaging supplies industry. In 2005, a multi-billion dollar private
equity institution purchased Printer Essentials, and the new ownership provided
a substantial influx of capital enabling a huge increase of product lines and
ready to ship inventory.
The customer centric approach and dedication to superior service that allowed
Printer Essentials to be successful, has remained a cornerstone. A dedicated
staff is the key ingredient to service success. This year the company received
the prestigious INTEC 2008 Vendor of the Year Award. INTEC has been the
marketing & buying group of choice for the nation’s leading & fastest-growing
independent dealers of computer, imaging & IT supplies. The award was granted
based on 3 criteria – quality of service, quality of personnel, and quality of
“It was a tremendous honor to be recognized by INTEC members as Vendor of the
Year. Our people, the members of the Printer Essentials team from Reno and
Memphis are incredibly dedicated & hard working. This award is a testament to
their commitment to success,” explains Dan Ghammachi, CEO of Printer
Printer Essentials offers one of the largest selections of imaging and mobile
power supplies to their resellers, with products compatible with more than
100,000 models of printers, fax machines, copiers and portable electronic
devices. The company is a leading supplier partner to the reseller/dealer
channel, providing immediate product availability. They’ve even partnered with
FedEx & built a 60,000 sq. ft. distribution facility within two miles of
FedEx’s super-hub in Memphis, TN.
Printer Essentials works within all channels of the reseller community:
single proprietor companies, large buying groups, on-line retailers, privately
owned dealerships & more. Managed Printer Services programs have taken the
forefront of service offerings by suppliers, distributors & dealers, and
Printer Essentials’ “ESP” (Essential Strategic Printing) Print Management
Program fits the bill as an industry leading program. ESP is a remote print
management solution designed to continuously monitor printing device fleets. ESP
helps dealers & resellers land contract business, then supplies the replacement
toner directly to the end user on behalf of the dealer/reseller. who gets the
best from one of the industry’s trusted suppliers: a wide selection of in-stock
product, quality that you’d expect, and most importantly, unmatched service.