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Ramp Up Marketing: Find Power Tools at ITEX 09

30 Mar, 2009 By: Roger Jung imageSource

Ramp Up Marketing: Find Power Tools at ITEX 09

You Can’t Afford Not To Attend

With the downturned economy, many businesses might consider cutting back on their marketing and traveling budgets. Yet there are numerous tradeshows for dealers to consider and selecting just the right office technology forum to provide the best found tools, and at an
affordable travel cost, is more important than ever. Visit ITEX’09 if you want to genuinely maximum the value out of and for each customer and prospect. At ITEX, dealers learn “how” to identify opportunities through actionable education and resources that will dramatically help
drive up their profit margins. ITEX teaches what it takes to become the total office provider to claim more market share. Exhibitors provide product to ramp up the process; experts show you how.

Good Reasons to Attend ITEX09:

Results Driven Education:
ITEX is the only event where dealers can get the most comprehensive education available in the channel. Education speakers represent many of the industry’s elite dealers, OEMs and consultants. Learn first hand how to cope successfully in today’s

Competitive Advantages:  Office suppliers are aware of today’s economic challenge and some have developed new business models to accommodate partnering. Hooking up with a new supplier can provide the competitive advantage that makes all the difference between beating out
your local competitor. Learning how at ITEX‘09 justifies the minimal cost of attending!

Keeping Up With Innovation:  In our ever-changing industry, it is important for dealers to keep up with the newest technology and trends. A customer is more likely to purchase a solution from a company that utilizes up-to-date technology, thus establishing your dealership
as the expert. 

Connect with Good Marketing    Consultants: Seeking out new partners at ITEX is important. Along with product exhibitors and education sessions, supercharged marketing and consulting services are also on site waiting to speak to those dealers needing to revamp their
business model, yet wondering how. Such as the marketing gurus at Evolved Office who can help turn your business around and generate new leads with turn-key, cost effective marketing programs intended to flood your phones or “inbox” with leads!

Typically, a dealer allocates most of their business time to concentrating on direct sales. However studies show that canceling your marketing efforts in “trying times” can hurt sales. Marketing is the supporting arm to help drive sales. In addition, companies that continue to
market themselves regardless of a downturn are the ones who capture the largest market shares when the economy turns around. Ongoing name recognition is important Here’s where the Evolved Office marketing program can solve this dilemma! “EO’s” team is there to provide dealers
with custom marketing tools (electronic and print newsletters, post cards, sales flyers) to generate new leads, allowing dealers time to focus on what they do best – selling and running their business! 

There will be winners and losers in this economy. Those that arm themselves with industry knowledge and are willing to take action toward positive change will have the ability to carry their organization into a successful future. Attending ITEX’09, especially during a down
trending economy, can be the best resource to obtaining the vital knowledge and ideas that will help you make the best educated decisions on how to truly help your company move forward.

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