Setting the Standard for Document Imaging17 Apr, 2002 By: Carl Bowman and Sean Fernandez imageSource
Setting the Standard for Document Imaging
if you will - the military did not have a protocol for sending troops into
combat. What if the words used to communicate different parts of battlefield
protocol were different in every branch of the military? What a communication
nightmare! Well, the same holds true for how we communicate with each other in
the document technology world. CompTIA has developed global standards in testing
and certification such as A+, Network +, CDIA, and now CDIA+ for document
imaging experts. Common sets of protocols and terminology have been established
to make it easier to communicate easily with network administrators for copier
sales and service personnel, as well as document imaging experts. CompTIA
established in 1995 the Certified Document Imaging Architech (CDIA)
certification. The certification not only provides an invaluable tool for your
company, but also allows you to represent your business as one that possesses
the proficiencies in the skills necessary to excel in the document imaging
WHO’S, WHAT’S, HOW’S, AND WHY’S OF CDIA+
businesses continue to turn to electronic document management solutions, it
becomes obvious that a certified expert in document imaging can open the door to
a vast quantity of business opportunities in electronic commerce. CompTIA’s
Certified Document Imaging Architech (CDIA) certification is an
industry-recognized credential that represents an individual’s proficiency in
the skills necessary to excel in the document imaging industry.
CompTIA upgraded the certification test and modified the title to CDIA+ to
follow their current naming convention. Revisions of the test were gathered from
the most brilliant minds in the document-imaging arena. They gave a global
perspective of necessary and required elements related to the industry.
industry leaders involved consisted of systems
vendors, distributors, and consulting organizations. They created a
technical certification that would enhance, as well as support, careers in the
CDIA certification is intended to raise the standard of the document imaging
profession and increase professional credibility for individuals who achieve
the Computing Technology Industry Association’s CDIA certification program is
the global standard of competency and professionalism in the industry. Recently
renamed CDIA+, the certification validates a professional’s level of expertise
when it comes time to design and specify a document imaging system. Currently
there are more than 3,000 CDIA+ professionals certified and the number has grown
by 60 percent annually over the past two years.
of Fujitsu Imaging Products Group, Pamela Doyle, has been involved with the
program since its inception (also serves as chair of the CDIA+ Steering
Committee), explained the development of the certification program. She said,
“In a time when we are experiencing an economic slow down, organizations are
searching for ways to cut costs, accelerate business processes, and to enable
better business to business communication.
The primary objective was
to ensure we would have more successful document imaging implementations
resulting in higher levels of productivity and end-user satisfaction. Today,
CDIA+ expands beyond VARs and is being embraced by hardware and software
manufacturers, distributors, department managers, and individuals seeking new
the document imaging industry where organizations strive to distinguish
themselves from the rest, CDIA+ certified consultants stand out as being the
experts. Certified professionals have the requisite expertise to analyze
business processes and design appropriate document imaging solutions by acting
as “consultants” to their customers and internal teams.
copier and printer sales consultant, who successfully passes the CDIA+
certification test, will have a solid foundation in understanding how the units
they are selling support their customer’s overall document management needs.
All things being equal, the certified individual has an edge in today’s sales
situation. They will have a global understanding on how these systems integrate
with scanners, scanning applications, content management software, and documents
on the Web. The certified individual will have the training and the expertise to
offer a solution, while the competition may only be able to offer the unit.
CERTIFICATION ADVANCES, IT'S HELPFUL TOO!
recently, CDIA+ certification has been principally focused on learning the basic
technology expertise of the sales consultant, for implementing production-level
scanning systems. This year a completely revamped certification test has been
launched. It will focus on both consultative skills and the technology of
imaging and document management systems. The refurbished test offers a major
career-enhancing opportunity for office copier and printer sales persons to
differentiate themselves from the pack.
department managers and internal personnel, CDIA+ shows a standardized level of
achievement and the ability to apply one’s knowledge to any imaging and
document management system. A broad knowledge base and sharp problem solving
skills have a positive impact on productivity and network uptime.
new test places extensive weight on system analysis, and that is critical
because we need to ensure that sales people are, indeed properly analyzing a
customer's application and recommending the appropriate solution,” says Doyle.
“Anything that improves solution knowledge is more than welcome, as it
benefits customer and supplier alike.”
for the present test more accurately reflects the changing work of today’s
document imaging specialist. The new exam will test knowledge on five dimensions
of the imaging professional’s role: gathering business requirements (31
percent of the new test), analyzing business processes (13 percent),
recommending a solution (15 percent), designing a solution (32 percent), and
planning for implementation (9 percent). It was also broadened to include
questions about scanning, storing, and output of color documents. In addition,
there will be questions that address the impact of the Internet on document
MORE TO CDIA+ THAN MEETS THE EYE
conducted by CompTIA showed an importance for document imaging specialists to
have more than a basic knowledge of printers and scanners.
want to have the ability to intelligently communicate with a client’s
technical staff which can influence the decisions of a company’s
infrastructure,” said John Oie, CDIA candidate and Regional Sales Manager for
the Connected Solutions Division of Toshiba America. He also said, “It is
important to understand document processing regarding workflow, and be capable
of offering solutions. By achieving my CDIA certification I am developing my
competence in a document management market that is rapidly progressing towards
EDGE ON SALES
Lightle, director of technology for Imaging Office Systems, Inc. says,
“Increasingly, we are seeing a question on RFPs asking how many team members
are CDIA+ certified. By asking this question, imaging system buyers are assuring
themselves that they will be working with knowledgeable professionals. As news
of this certification spreads beyond the supplier community, we believe it will
become a benchmark for buyers.”
date, CDIA+ growth has been stimulated primarily within the supplier community.
Increasing numbers of hardware and software suppliers, distributors, dealers,
and value-added resellers are requiring personnel to be certified.
you go into a sale, you want to have an advantage over your competitors,” said
George Angelato, Quality Assurance VP of Hyland Software. “We believe the CDIA+
certification makes the statement that we are the experts. This gives us an
edge. We feel so strongly about this that we require every one of our more than
150 employees, from the CEO to the receptionist, to train for and pass the
certification test. Additionally, we require our dealers to have their sales
people certified. CDIA+ certification is a differentiator, no doubt about it.
The training and certification process is a powerful organizational development
tool. It gets everyone on the same page.”
Kaiser, regional imaging sales specialist at Cranel Imaging, described his own
certification experience, “When I really started getting into the
certification process, I began to realize the value that it added and saw all
the places where this knowledge can be applied in working with our channel
OF DOCUMENT IMAGING
imaging is playing a larger role than ever before in today’s business
environment. As technology evolves, so do the fundamental skills of designing
and implementing a document imaging system.
believes the new CDIA+ program is designed to help individuals learn about the
array of document imaging technologies. This program also includes: data
capture, retrieval, storage, and business process management. Each of these
technologies addresses numerous business problems. Knowing how to effectively
implement them can help an organization realize a return on their investment.
also notes, “In the aftermath of the attack on America, data preservation and
security has become a higher priority for information technology professionals.
Managers are looking for ways to be better prepared to protect their valuable
information assets, to ensure they have the proper infrastructure.”
article is a compilation of writings by Sean Fernandez of Specialized Solutions,
Inc. (800-842-1660), and Carl Bowman of CompTIA (firstname.lastname@example.org).