StructuredWeb, Inc.: Providing the Power of the Internet to Dealers22 Mar, 2006 By: Aaron Shea imageSource
StructuredWeb, Inc.: Providing the Power of the Internet to Dealers
“I can say without
hesitation that StructuredWeb is by far and away the best product I have used,”
concluded Mike Murray, CEO, Business Works of Hawaii, Inc. “My reps like [StructuredWeb]
because it helps them sell product and make more money.”
Statements like this reassure Daniel Nissan, founder and CEO of StructuredWeb,
that the company has remained true to its original 1998 mission to empower small
and mid-sized businesses with best-of-breed, affordable and easy-to-use
Web-based sales and marketing tools.
“Small and mid-size office equipment dealerships can benefit most from the
communication power of the Internet, however, they often do not realize how to
use its full potential due to limited resources,” asserted Nissan.
StructuredWeb assembles all the necessary tools for office equipment dealers to
more productively acquire new customers and grow their existing customer base.
The key to StructuredWeb’s success is in the integration of various sales and
marketing processes that are often separate and disconnected.
Integrated Communications Platform
The company’s hosted suite includes website design and management, managed
vendor catalogs, email marketing, CRM/Sales Force Automation, customer portals,
interactive forms, and online customer service. All of these applications work
together, linking information and processes to create more productive and
efficient business practices.
The year 2005 was a stellar period of growth of StructuredWeb’s CRM/Sales Force
Automation module as it gained tremendous momentum. “We acquired many new
clients with large user bases due to our focus on streamlining and bridging the
gap in dealers’ sales and marketing processes,” said Robert Weiss, vice
president of StructuredWeb’s Office Equipment Division. “We have found that many
dealers have good metrics in place for service, but not so for sales and
StructuredWeb’s tools provide a completely integrated system that joins together
sales and marketing processes and provide key measurements to make informed
marketing decisions. Troyt Gholson, VP of Laser Resources, stated that
“StructuredWeb allowed us to streamline the sales process resulting in a more
efficient and well prepared sales force.”
Outsourced Marketing Services
Dealers now rely on StructuredWeb’s expertise to combine their technology
platform with top-level marketing strategy, planning and creative services. Dan
Freeman, vice president of StructuredWeb’s Professional Services cited a common
problem among the dealer community. “Marketing has traditionally been one of the
least measurable and least accountable functions in an organization,” he said.
Whether its target marketing for lead generation or up-selling strategies to
retain and grow existing customers, StructuredWeb creates a program based on the
unique needs of the dealership. “We transform marketing from a set of scattered
activities into a focused and measurable communications program with
quantifiable lead generation and tangible sales results,” Freeman said.
In just three years of developing solutions for the office equipment industry,
StructuredWeb has quickly become a leading choice among dealers, and 2006 holds
more in store.
Weiss added, “Developments are currently underway with recognized software and
distribution partners in the industry that will totally revolutionize and
transform how dealers sell and market their solutions.”
QUICK FACTS & CONTACT INFORMATION
|Products & Services|
Website design and management, managed vendor
email marketing, CRM/Sales Force Automation, customer portals,
interactive forms, and online customer service
Robert Weiss, Robert.firstname.lastname@example.org