Targeted Emails Ads: Are You Getting Little Response?6 Jan, 2009 By: Roger Jung imageSource
Targeted Emails Ads: Are You Getting Little Response?
Are you actually sending the right message to get
at the right timing, to the best contacts in the channel?
If you aren’t getting much response, it is quite likely that
your customers view your correspondence as unimportant or close to spam rather
than truly relevant information, regardless if they opted to receive your
e-mails in the first place. It must appear relevant to be of real interest.
First, it’s time to step back and take a closer look at your message and its
relevancy. Despite your advances to track your customers’ online behavior and
build from your in-house marketing efforts, your emailed collaterals may lack
the professional punch to differentiate you from your competition, getting lost
on customers who are bombarded with emails daily.
Second, there are marketing platforms available to assist
you, however the best solution will create, manage and supply data as well as
support more personalized, tightly coordinated communication on what your
company’s capabilities are. Ramped up with professional designs and editorial to
get your customers and prospects interested, one easily adoptable and affordable
program comes from Evolved Office, who custom tailor an eye-opening,
cost-effective campaign that gives you options. They will create eye-catching
eNewsletters and multi-collaterals specifically for you, or provide an easy plug
and play template to easily create them yourself, utilizing a library of pre-set
high quality graphics and pre-written text, with a variable component to suit
any message you want to send your customers. Think “package” which includes e
sales flyer/newsletter creators, printable marketing to use for direct mail
campaigns. It’s all there for the full effect of promoting your business to the
Additionally, all the information is trackable and managed to check for
measurable results and responses. If you can “drag & drop” you can create with
Let Evolved Office help devise more targeted, impactful marketing and e-mail
campaigns to increase customer loyalty that drives sales they’re a far cry from
the lackluster blast campaigns currently flooding your customers’ Inboxes!