Log in

ISM Article

The Falcon Soars Higher

8 May, 2008 By: Editorial Staff imageSource

The Falcon Soars Higher

Since 2000, Falcon Technology Solutions has quietly become a substantial
player in the office equipment software industry. Initially marketing Soaring
Sales, which became a leading enterprise software solution for the office
equipment industry, the company currently has more than 260 dealers and 7,000

And now, Falcon is expanding its offering, marketing  Soaring Business
Management, claiming to be the first new business operating software
specifically designed for the industry since the 90’s. 

The company’s success  comes  from  having  deep roots in the industry, with
more than 60 years of experience in the channel.  Soaring Sales  first
originated from  an office equipment dealership founded in Minnesota over 5
decades ago by Jerry Mathwig.  Jerry’s top sales manager, Mike Lindsoe, and
Mike’s brother, Chuck Lindsoe, a large government programmer, got together in
the early 90’s  to write  a sales software program for Jerry’s dealership.  The
dealership became the “think tank” for  initial development. In  2000, the 3
entrepreneurs formed a separate company, Falcon  Technology Solutions, to market
the software to the office equipment industry. 

A Unique Perspective

Since then, armed with plenty of determination, Soaring Sales  has  become a
leading sales force automation application that integrates with most industry
operating systems, including the 3 most popular business operating systems: OMD,
La Crosse &   e-automate.  This integration gave them a unique perspective and
insight into the industry’s software needs.  Early on, Falcon had good relations
with the 3 companies and often exchanged leads and ideas with each of them. 
However, it became apparent that to provide a software product that could give
dealers  the information and strategic tools that Falcon felt they required,
Falcon had to develop their  own business operating system, which ultimately
would compete with these companies. 

For the last four years, Falcon has continued marketing their sales program
while “quietly” developing their business management software.  Scott Lindsoe,
General Manager & son of founder Mike Lindsoe,said recently that they achieved a
huge milestone with their first business partner for the new management
software, Smile Business Products, located in Sacramento, CA, officially turned
off a competitor’s application program as well as their legacy wireless service
application, and several ancillary software products. Smile’s entire business,
including the sales force, now runs  on one, completely integrated software
platform  from Falcon. 

Falcon’s new Soaring Business was officially launched at ITEX in February. 
The company’s  marketing pitch  is  that it brings together all of the
significant technologies  required to run an efficient sales & service
organization in an easy to learn  product. Key areas  of the product include
purchase ordering, receiving, accounts payable/ receivable, equipment & supply
billing, contract management, automated meter collections, service billing &
automated dispatch. Also sales tax reporting, inventory   mgmt., online customer
interface for supply ordering, and the list goes on.

Scott Lindsoe remarked, “With recent events, evaluating business software is
a hot topic for dealers. Soaring Business will be a product dealers will want to
learn about. Based on our unique perspective on the industry, we are confident
it will compete well in this market.”

“Over the years Falcon has quietly signed agreements for the Soaring Sales
program with major industry players such as Toshiba, Océ, Global Imaging and
IBPI to build a company with a solid foundation.  Now with this new Soaring
Business software, we will become more visible in the industry, and that is
really exciting,” says Lindsoe.

The Marathon Philosophy

One innovative idea that Falcon is enhancing is  widening their online
efforts, including online “self-paced” demonstrations & training materials, and
a forum where dealers talk to other dealers about strategies, solutions and
products among themselves, resulting in peer to peer networking in the dealer

When asked for thoughts on the recent mergers, acquisitions and subsequent
volatility, Lindsoe had an interesting perspective.  “Falcon has been preparing
for a ’marathon’ while many competitors seem to think it is a ’sprint.’  From
the way we develop our pricing structure to the follow up support, and even the
respect given to our prospects lost to competitors, Falcon’s business philosophy
remains that this is a marathon to be strategically won.”

“We might be new to the business management race,” says Lindsoe, “but we’re
prepared for staying ahead of the competition, developing new and consistently
better software as technology and dealers evolve.”

WebinarCase Studies and White PapersSand Exchange Blog

imageSource Magazine Quick Links
Upcoming Events
ITEX Expo & Conference
©2015 Questex, LLC. All rights reserved
Reproduction in whole or part is prohibited
Please send any technical comments or questions to our webmaster