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ISM Article

The Power of E-Marketing

12 Sep, 2008 By: Editorial Staff imageSource

The Power of E-Marketing

With regard to business, we know that E-mail is much more than keeping in
touch with friends or forwarding photos of our kids. It is a dynamic tool to
help us market our company today. How effectively we use that tool to our best
advantage is something else altogether.  Often, we need to learn better ways to
maximize E-Marketing along with the cost-efficiency it brings.

In addition to e-mail being one of the biggest advancements in marketing
since Gutenberg invented movable type for the printing press, it is also one of
the most affordable. But just sending out notices on product to a list of names
is NOT using the tool to your advantage. That is passé. Clients are more
sophisticated now and they don’t want simple text ads or notices which end up
deleted before opening, if they make it through spam in the first place.
Instead, they want the bells and whistles that come with a great E-newsletter
and website completed with colorful graphics, information on their industry,
news briefs and technology updates on ways to make money, hopefully with your
company’s fine services, products and promotions.

expect an upbeat, cleverly crafted format through a well-planned marketing
campaign to grab their interest over your competitors. Don’t kid yourself,
clients/prospects often look at the quality of your marketing efforts to base
their opinions on your company overall.

You want to replace the “don’t shoot the messenger but” rhetoric with the
latest information that dazzles and informs. Regardless of the size of your
organization, skillful E-marketing doesn’t have to be costly and difficult to
attain. Experienced companies like Evolved Office www.evolvedoffice.com
are ready to assist you, and currently offer a lower cost promotion for first
time users. Their WebTools 2.0 program is already in place to provide you access
to up to date editorial with images and designs meant to strategically match
with your preferences  (think “dating” service - just tell ‘em what you’re
looking for!)

You can plug n’ play from an archived menu of industry topics and stories
while adding your company’s specific info to suit your purpose. The look and
feel of “your company E-newsletter” or direct mail pieces, is the result. The
preset templates are relatively fool proof to eliminate the need of an IT guru
in favor of any person with basic computer skills. Weekly or bi-monthly
information to your client/prospect lists are then just a simple “send” click

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