The Reseller's Choice - PRINTER ESSENTIALS11 Aug, 2008 By: Editorial Staff imageSource
The Reseller's Choice - PRINTER ESSENTIALS
When you need unlimited product availability, your first response may
replicate the movie Ghostbusters, “Who ya gonna call?” The answer is simple.
Printer Essentials. This company offers one of the widest selections of high
quality imaging and power products at some of the lowest overall pricing in the
industry. Match that up with topnotch service and sales support and you’ve got a
company that goes the extra mile to ensure success.
As most in our industry are aware, product availability is the number one
concern of any reseller. If you can’t get the required products to your
customers, regardless of good pricing and terrific customer service, you won’t
retain those customers for long. Immediate availability is the bottom line.
Printer Essentials’ core focus is to offer one of the widest selections of
product and supplies, compatible with more than 150,000 models of printers,
copiers, fax machines, front projectors, laptops and more, while providing
immediate product availability and a top-notch shipping program.
The company partnered with FedEx for a turn-key solution, creating a 56,000
square foot distribution facility just 2 miles away from the main FedEx hub in
Memphis, TN, to ensure that their products are delivered faster than expected.
The close proximity to FedEx’s main hub allows the company to offer an extended
order cutoff time to accommodate dealers of up to 10:00 pm EST. The company
also elected to absorb the increasing fuel charges while maintaining their
freeground shipping threshold amount ($300).
Founded in Reno, Nevada eight years ago, the company initially specialized in
copier and laser printer toner, paper, and compatible inkjet ribbons. With a
dedicated focus based on a vision and hard work, and a loyal customer base,
Printer Essentials grew to meet the needs of the changing industry. This success
led to their acquisition in 2005, whereby a multi-billion dollar private equity
institution purchased the company, and the new ownership provided a substantial
influx of capital to increase product lines and further enhance their ready to
ship inventory. This also expanded reseller and dealer opportunities to provide
an even wider variety of laser and fax toner cartridges, inkjet cartridges,
laser fusers and maintenance kits, thermal transfer fax ribbons and cartridges,
and so much more. The list goes on with a wide range of power products like
front projector lamps and laptop batteries and ac adapters.
Printer Essentials’ products are branded under the names
Premium Imaging and Premium Power, and the company also distributes Media
Sciences Color Imaging products. The
vast majority of their products are co-manufactured in factories that are ISO
9001/14001 Certified and STMC Certified. The main factory has over 300 engineers and technicians, and who
continue to develop new products. Products are guaranteed to perform equally to
the OEMs, and they guarantee repair or replacement of equipment in the unlikely
event their product may have caused damage.
“Our team is what makes the difference,” explains Tom Peck, Chairman of
Printer Essentials. “Our staff takes a customer centric approach when working
with a client. Our primary mission is to provide unparalleled customer service
to our clients, hoping to exceed their service expectations. In addition, we
want to give our resellers and dealers the necessary products, tools and
resources to compete in today’s competitive environment.”
Printer Essentials works within all channels of the reseller community,
including single proprietor companies, large buying groups, on-line retailers,
privately owned dealerships and more.
A password-protected product website provides only their registered resellers
access to products and wholesale pricing.
Printer Essentials also offers custom marketing services and programs such as
custom mailers, logo design, and promotional programs. They offer EDI
integration enabling their dealers to sell to large corporations and
governmental entities. Printer Essentials offers a customized on-line web-store
for those resellers who want to take advantage of e-Commerce. Basically, the
company’s website says it best: “With Printer Essentials you get the selection
you want, the quality you expect, the service you deserve, and at prices you
will absolutely love.”