Log in

ISM Article

Uncovering New Markets

16 Dec, 2003 By: Alicia Ellis imageSource

Uncovering New Markets

the 2004 Imaging Technology Education and Exposition (ITEX) show fast
approaching, ITEX is ramping up to be the best show ever for the document
imaging community. Scheduled for Wednesday, February 4 through Friday, February
6, 2004, the ITEX Show will be held at the Las Vegas Convention Center. Imaging
Network, host of the ITEX show and publisher of imageSource and Office World
News magazines, has made some major changes over this past year and have the
support of almost 150 companies that will be exhibiting and contributing to the
show via sponsorships, presentations and show events.


Barry Taylor, president of TaylorMade Digital Systems, will be the keynote
speaker at this year's event. Born and raised in California's Bay Area, Taylor
founded TaylorMade Office Systems (the original TaylorMade) in 1972. By 1989,
when he sold the company to IKON, TaylorMade had become one of the largest
office equipment dealers in the country.

the new millennium, Taylor was ready to establish a new company on a new
platform. TaylorMade Digital Systems was forged on 30-years of experience bring
customers better care, better pricing and better technologies and have grown
into a leading full service office equipment supplier.

will provide invigorating insight into the lessons learned over the past 30
years in business. From growing an independent dealership into a multi-million
dollar powerhouse in the Bay Area to the subsequent sale of the company to IKON
and developing a new set of "Best and Worst Practices" when
establishing his new independent dealership, TaylorMade Digital Systems,
Taylor's story of success is informative and inspiring.

will speak about the changes in the industry and how beating Xerox, Danka and
IKON is easier and more fun than ever. Taylor's "Best Practices 2003!"
and "To Do and Not To Do: How to Win the Right Kind of Business and Make
Money" offer a powerful business model that is simple to understand and
easy to implement.


Pledging support for the show via corporate sponsorship is an indicator of a
show's success and worth to the industry. ITEX 2004 is fortunate to have the
support of six corporate sponsors this year including five platinum sponsors.

Data America took a lead position in support of the show as ITEX 2004's first
platinum sponsor. In addition to a larger presence, Oki Data America plans to
hold its dealer meeting during the show. "In previous years at the ITEX
show, Oki Data has garnered more leads per dollar spent than at any other
show," said Marc Spring, President of Imaging Network, host of the ITEX
show. "Their commitment to the ITEX show and its attendees will continue to
strengthen their dedication to the market."

NOW!, an international distributor of computer printer parts, is proud to be a
Platinum Sponsor of the 2004 ITEX Show, which is recognized as one of the
premiere shows in the imaging industry," said PARTS NOW! vice president of
Marketing and Strategy, Jason Jensen. "ITEX is an opportunity for our
customers to get exposure to some of the newest and most important issues in the
imaging industry It's also a great chance for us to meet our customers and spend
time with them face-to-face."

Charge, Inc., an after-market manufacturer/distributor of laser and inkjet
printer, fax and copier compatible imaging supplier, is a platinum sponsor of
ITEX 2004 for the first time. "Toner Charge's support will allow them to
make a statement in the industry about their quality, reliability and
dependability," said Spring. "I expect that Toner Charge will come
away from ITEX with an increased market presence and many leads."

more than 170 countries, Katun Corporation, another platinum sponsor, is a
leading alternative supplier of imaging supplies, photoreceptors and parts, as
well as a principal manufacturer of fuser rollers and other select products for
the business equipment industry.

will take advantage of the show's high attendance figures to promote its new
Katun Performance brand and logo which was introduced in September.
"Products branded Katun Performance deliver reliable performance along with
competitive pricing and guarantees, making them the best value choice for office
equipment dealers and their customers," said Ray Meifert, vice president of
marketing for Katun.

final platinum sponsor, Electronics For Imaging, Inc., is a world leader in
digital imaging and print management solutions for commercial and enterprise
printing. EFI's award-winning technologies offer document management tools from
creation to print, including high fidelity color and black and white Fiery print
servers that can output up to 2000 pages per minute; powerful production
workflow and print management information software solutions for increased
performance and cost efficiency; and an array of business-critical enterprise
and mobile printing solutions.

can offer attendees a look into the future of document technology," said
Spring. "With their support and dedication to the dealer community, our
attendees will be able to better understand the development of new technologies
and how dealers can utilize these developments to grow their business."

Data has joined the ranks of ITEX supporters with a gold sponsorship. As a
leading global provider of IT products, logistics management and other
value-added services, Tech Data brings new market opportunities for attendees to
expand their existing business and offer new products to customers.

Events In addition to Oki Data's dealer meeting, ITEX 2004 will be the backdrop
for a number of industry events. "Many vendors and associations have found
great advantages to incorporating their own events into the ITEX show
dates," said Spring. "The vendors or associations can take care of
their business while exploring new opportunities and educating their

Corporation, whose business software is offered by dealers and distribution
businesses, will hold its Presidents Council meeting during the ITEX event.
"OMD is a software leader in the office equipment industry," said
Spring. "By having their annual meeting coincide with the ITEX show,
dealers using OMD's Vision or iManager products will benefit from their presence
and prospective customers will be able to learn first-hand about their unique

International Business Products Inc. (IBPI) will hold its annual meeting during
ITEX 2004. IBPI, a 13 year old buying group, focuses on copiers, duplicators,
accessories, supplies, and services. IBPI's membership is composed of nearly 200
independent commercial copier dealers located throughout the United States and
has built its outstanding reputation based on the tremendous buying power of its

the addition of IBPI's members, ITEX 2004 will have more dealer attendees than
ever before," said Spring. "We are thrilled that IBPI has recognized
ITEX's commitment and value to the industry and we look forward to welcoming
IBPI's members to the show.

2004 will once again offer Technology Hot Spots for attendees who want to learn
about the latest technology products on the market. This year's Hot Spots will
be sponsored by Automated Dispatch Systems, BEI Services, CalType Solutions,
Digital Gateway, Doculex, LaCross Management Systems, Nextair Corporation, and
OMD Corporation.

On a
more social note, from 2 p.m. to 4 p.m. each exhibit day, ITEX will host a Happy
Hour on the show floor with complimentary beer for attendees. "Happy Hour
gives attendees the opportunity to take a break in between exhibits and
classes," said Spring. "It gives attendees and exhibitors the
opportunity to relax and to network with their peers in an organized, social
setting while enjoying the exhibits."

now to attend ITEX while there's still time. Registration discounts are
available through the end of December. For information or registration contact
ITEX at 800.989.6077 or visit www.itexshow.com.

WebinarCase Studies and White PapersSand Exchange Blog

imageSource Magazine Quick Links
Upcoming Events
ITEX Expo & Conference
©2015 Questex, LLC. All rights reserved
Reproduction in whole or part is prohibited
Please send any technical comments or questions to our webmaster