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Up Close & Personal: Meet Korean Manufacturer, Sindoh

1 Jun, 2012 imageSource


SindohWanting a stronger presence in the USA market, Sindoh made its industry trade show debut in April at the leading ITEX Expo 2012, held at the Mirage resort in Las Vegas. Sindoh received a warm welcome from dealers and business providers who showed keen interest in the large Korea-based manufacturer; especially with their launch on a new concept of A4-based printers and all-in-one products with multiple A3 functions.  

According to an end of year 2011 MFP Report by Editor & Publisher, Brian Bissett, whose information is summarized here for this article, Bissett reports that Sindoh is a significant player in the market for A3-size MFPs. The former name of the company, Sindo Ricoh- belies its heritage. Sindo Ricoh was Ricoh’s first overseas sales subsidiary when it was founded back in 1960, two years before Ricoh established a US sales company. Sindoh became a publicly traded company in Korea in its own right in 1996, and dropped Ricoh from the company name in 2008. Ricoh now owns just 16% of the company’s shares, although Sindoh continues to be Ricoh’s authorized partner in Korea.

While Sindoh rebadges and sells the bulk of Ricoh’s MFP and printer product lines, it also OEMs lower-speed 3 color MFPs and the bizhub PRO product line from Konica Minolta. In addition Sindoh OEMs a wide range of Lexmark A4 color and monochrome printers and MFPs, and it also sources single A4-size color MFP from OKI.

Sindoh established its own R& D capabilities in the 1980s, and began manufacturing key components (photoconductors, toner, finishing and paper-handling accessories. By the 1990s, Sindoh began exporting copier and fax devices, and developed the first copiers based on its own design, including its first home grown digital copier that started to ship in 1997.

Sindoh N700 SeriesLexmark had also been an important partner for Sindoh in 1990, whereby Sindoh began selling rebranded Lexmark laser printers. A decade later Sindoh was an OEM supplier to Lexmark, providing the company with lower-end monochrome A4 laser printers. The laser printer agreement was expanded in 2004, and Sindoh also manufactured certain inkjet AIOs and printers for them.

Today, Sindoh has one plant in Korea and two plants in China, where it manufactures MFPs, laser printers, and related supplies and parts. The company had revenue in 2010 of about $565 million, when converted at the current exchange rate. About 70% comes from exports.

Today, as recently as April 2012, Sindoh announced a new series of A4 monochrome laser printers & 128 MB of memory on their MFPs. The MFPs feature USB device and host ports, host-based printing, etc. And for the first-page time the printing speed is said to be less than 10 seconds.

The M400 is the base model. It is a 27-pound printer /scanner/copier with a black and white exterior. The device measures 16” wide, 15” deep and 12” tall. It has a 250 sheet paper cassette and a 50-sheet bypass, with a second 250-sheet tray optional. The F401 model is positioned more as a multifunctional fax device. While it has the same printing features as the M400 & M401, it does not have scanning.

As follow ups to these models, Sindoh developed a related pair of faster MFPs. The M402 runs at 32 ppm and the M403 at 36 ppm. In addition, these models add PCL printing, duplex output, wired Ethernet, and optional WiFi connectivity. Other future models are in development, but it is unclear what will differentiate them from the other series.

Most new models come with 1,500-page starter toner cartridges; then a choice of cartridges that yield 2,500 or 5,000 pages. Each device ships with a 34,000 page drum unit. All of the new MFPs share the same consumables.

Benefits for dealers/providers utilizing Sindoh products:

  • A unique specification to allow differentiation from competitors in market
  • Associating with a trusted partnership to develop /manufacture your competitive products
  • A manufacturing process to provide you production flexibility & secure worldwide class quality

Founded in 1960, here is an “at a glance” history of Sindoh:

  • Ranks #1 in terms of market share in Korea for MFP since last 50 years
  • Ranked in top 10 for stable finance in KOSPI (Korea composite Stock Price Index)
  • Sustained over 40 years of ODM/OEM business environment for copier, MFP, Printer, Fax, scanner & paper handling options
  • Provides strong development resource supports from R&D centers in Korea & China
  • Disperses any potential risk with multi-manufacturing sites in Korea and China
  • Currently manufacturing over a million units per year for MFPs & Printers
  • Possesses flexible production capacity & organized production management & engineers
  • Accumulated ODM/OEM company experiences; maintained good partnerships with global companies such as RICOH, LEXMARK, OKI and XEROX, etc., over decades

Summary

According to Woo Suk-Hyung, Sindoh Chairman & CEO, “Today’s leading companies march toward success with advanced perspectives on transformation and challenge. Sindoh has revolutionized the Korean office equipment industry by being the first enterprise to build various items of office equipment. Today, the company has surpassed the boundaries of the hardware market to provide multiple-office services including a consultation service for creating convenient and efficient office environments, and has established a new paradigm in office culture.”

Mr. Suk-Hyung adds that, “Every employee of Sindoh will channel his very best efforts towards creativity and innovation as well as to enhancing customer-oriented values, and grow together with our customers as well as with the world in the global professional arena. Sindoh will continuously present its new vision and lead the industry. The company will maintain its position as a leader that will pioneer a new future and, as the foundation for the advancement of diverse industries, will become a respected company that contributes to society. Furthermore, we promise to remain a responsible global company that recognizes the importance of honesty and reliability and continuously fulfills its responsibility for preserving the environment for future generations.” He respectfully adds, “I sincerely ask for your unswerving interest and love.”

Well said in an industry that can certainly use and/or give both.




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