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vertical market spotlight: Healthcare

12 Jan, 2007 By: Editorial Staff imageSource

vertical market spotlight: Healthcare

A vertical market is a particular
industry or group of enterprises in which similar products or services are
developed and marketed using similar methods (and to whom goods and services
can be sold). Broad examples of vertical markets are: insurance, real estate,
banking, heavy manufacturing, retail, transportation, hospitals/healthcare,
education, law and government.  Vertical
market software is software aimed at a particular
vertical market and can be contrasted with horizontal market software that can
be used in a cross-section of industries.

imageSource believes enormous opportunities are available to the providers
of digital document technology who explore these vertical markets. A short series
of various verticals will be spotlighted within IN FOCUS to help dealers become
more productive in discovering, evaluating, then placing their best solutions
to increase their client base, customer satisfaction, and profit margins.

The following case study excerpts for your review are courtesy of ECM2
/VertMart clients, ABBYY USA,
KODAK and Kodak Distributor, New Wave Technologies.


Shands Jacksonville Medical Center finds paper routing of
enterprise-wide contracts and agreements inefficient, frustrating and time-consuming.
E-mail routing improves process slightly, but issues remain.


an electronic routing and approval system for contracts and agreements.
Eliminate problems with different parties
reviewing differing versions. Speed up and streamline the process for greater
productivity. Find or build a system allowing the medical center to work in their
preferred fashion, instead of being forced to adapt to software requirements.


i30 Scanners teamed with HAMi
PaperTracer Software.


The large medical center in Florida
handles a wide variety of contracts, from lease to sales
and purchasing contracts, for services ranging from high-tech diagnostic
equipment to software purchases. A staff of 150 managers uses the system then
routes to appropriate department. In the past,
most was routed in paper form, often by fax or traditional mail. Email with an
attachment was eventually added but didn’t overcome routing productivity as few
new if they had the latest version of a document. Was finance looking at the
same page as legal or the vendor? Reconciling this was time-consuming. The
Contracts Administration department sought a
more streamlined, productive electronic solution and purchased the two Kodak
i30 Scanners and the customizable HAMI PaperTracer Software. This combined
selection followed a search and review process that dismissed companies wanting
the hospital to adapt to their programmed templates which would have been
exhaustingly difficult, vs. the flexibility to provide what the hospital preferred.
Kodak’s ReadIris Pro 9 OCR Software’s ease of use and performance was fast and
reliable and the i30Scanner increased efficiency and productivity in all areas
of use, while the PaperTracer could both restrict or allow access to their high-security
databases besides supplying a reference database with forms and templates on
contract negotiation, among other material.

this combined solution, we’ve eliminated so much paper, inefficiency and wasted
time. I am extremely happy and would recommend the scanners and software as a
life and work changing experience with amazingly positive benefits.”

Debbie Monseratt

Contracts Administrator Shands

Jacksonville Medical Center



Lexington Clinic was suffering from a plague of
insurance-related paperwork, a labor- and space-intensive headache that cost
the Kentucky healthcare facility
thousands of dollars and hours of wasted time. The facility also faced
escalating employment costs to hire people to work with and manage the cascades
of insurance forms, patient identification and other paperwork.


track patients’ health insurance coverage and payments through a workflow
process of automation solutions designed for healthcare organizations, in order
to manage the deluge of paperwork required by insurance companies.


Medimation ABBYY FineReader


Medimation, which specializes in workflow process automation
solutions for healthcare organizations, recommended to the clinic the use of optical
character recognition (OCR) to manage the deluge of paperwork required by
insurance companies such as Medicaid, United Teachers and Blue Cross/Blue Shield.
ABBYY’s FineReader Engine SDK was selected to drive the OCR component. ABBYY
had an incredible amount of intellectual property built into its system and the
ABBYY FineReader Engine became the core of the OCR product. style='mso-comment-reference:A_1;mso-comment-date:20070104T1630'>Lexington
Clinic had purchased monitor-mounted cameras to scan photo identification,
insurance cards and other documentation to do with HIPAA compliance and billing
notification. Medimation integrated the cameras with the clinic’s existing
set-up of two Fujitsu scanners, which utilized the ABBYY-based OCR solution. 
Data is stored in a separate server, and today receptionists scan patients’
identification and insurance cards into Medimation’s Cardshot program, part
of the developer’s overall workflow suite. Staff no longer have to rummage through
paper files; instead, they can view and change patient information with the
click of a mouse, improving efficiency and reducing errors. Prior to the
integration of the ABBYY-based OCR solution, the clinic was considering hiring
an employee for a cash-posting position. With the system in-place, the clinic
not only avoided hiring another person; it eliminated three cash-posting
positions for savings of at least $100,000 per year. The combination of ABBYY’s
powerful OCR engine and Medimation’s expertise in healthcare workflow and
document storage is a success, and will further expand the duo’s reach into the
vast vertical market of healthcare.

"Medimation and Lexington Clinic enjoy a long, trusting
relationship. “The Medimation  staff are great
at thinking out-of-the-box to find efficient solutions – while still keeping
cost, user-friendliness and standardized, easy workflow uppermost in their

-Kim Newland

Lexington Clinic Director

Central Billing Office

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