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Why should you attend ITEX?

12 Feb, 2004 By: Alicia Ellis imageSource

Why should you attend ITEX?

those of you who have yet to sign up for this year’s Imaging Technology
Education and Exposition (ITEX) show, there’s still time to sign up for the
only show dedicated to the entire document technology industry. And, if you
won’t take our word for it, perhaps the words of our sponsors, analysts and
the actual dealers who benefit from ITEX’s insights will help to convince you
that ITEX is THE industry event to attend. When asked why they thought that
dealers should attend ITEX, we received the following responses:

in vendor distribution strategies coupled with the opportunities offered by new
digital technologies mean dealers must expand their sources for up to date
information and training. The ITEX event provides dealers with a unique
opportunity to spend quality time with industry experts, vendors and peers to
help develop new business strategies. It's a must attend event.”

E. Slawetsky, President of Industry Analysts

as an event, offers a unique forum to source and learn about the future of
document technology for today’s office environment. We are excited for the
opportunity to educate the copier community about our printer products and
services and the impact it can have on their business.”

Geraghty, Depot America’s Marketing Project Manager.

ITEX Show will provide an outstanding opportunity for dealers of all kinds to
learn about the conditions and technologies that are driving our industry today.
In addition, the show provides an excellent opportunity for dealers from all
over the country to meet old friends and make new ones.”

J. Becker, Vice President Sales & Marketing for the North American Business
Unit of Katun

is THE show of our industry. I can find the answers to all my questions; discuss
current and future trends with industry leaders; view the products I will be
selling or competing against in the coming months and meet new business partners and
renew old friendships. I also enjoy the fun, food and entertainment of
Las Vegas.”

Ingram, Director of Technical Service for FKM Copier Products

is an important opportunity to get educated on the emerging trends in the
document imaging industry. Continuing education is a pre-requisite to
sustained growth and ITEX is a great venue for seeking out the industry's best
and taking a variety of solution options home. While not all will work in
your company’s culture, if even one idea does works, it's worth attending.”

McArtor, President of Business Equipment Information (BEI) Services

a vendor’s perspective, I have found most of ITEX’s attendees to be
dedicated dealers and owners who are there to see what’s new and to improve
their business. Bigger is not always better and ITEX provides a personal setting
for dealers to really meet and talk to vendors.”

Paralis, Director of Marketing for Okidata Americas

take on the ITEX show is that it really does offer a unique opportunity for
dealers in North America. ITEX provides more of a 360 degree view of the imaging
environment than other shows.”

McConkey, General Manager of Sales and Marketing for Multi-Laser Inc.

reason dealers should attend is to speak on an equal level with peers about the
changes in the market; hear from industry experts about how these changes will
impact their business and how they can gain a competitive edge. Above all, the
ITEX conference will provide dealers with valuable guidance not available from
any other source.”

Sostilio, President of Sostilio & Associates International, Inc.

the last few years, I have seen independent dealers gain valuable and
actionable insight that has produced an immediate return on the time and expense
invested to attend ITEX. In addition, dealer principals have expressed that ITEX
has helped them see how they can increase the value of their company with
an expanded understanding of the document imaging industry, and through the
face-to-face interaction with other owners and sales managers. Overall, Dealers
who attend ITEX seem to be the best at becoming the leaders in their market.”

Phillips, Director of Marketing for Hunter Barth Advertising

a mature market with products at commodity status, it's the other
things—service, software, and solutions—that differentiate a dealer from his
competitors. ITEX offers products, seminars and the chance to network with
peers. It’s a great combination of events for dealers.”

Norton, President of DocuTrends

is an excellent forum that allows dealers to network and exchange ideas and
concerns in the marketplace. ITEX is not manufacturer driven. This allows the
dealers to get more unbiased, independent information about new products. And,
not just new hardware…ITEX gives dealers the opportunity to explore revenue
sources for our dealerships. Plus, it’s Vegas…need I say more?”

Oricchio, President of Coordinated Business Systems

you can see, ITEX offers dealers everything a dealer possibly want in a
tradeshow—products, daily happy hour, services, beer, educational
opportunities, two virtual video games to compete on for cash & prizes,
networking opportunities, parties, and don’t forget…we’re in Vegas!

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