Hard to imagine this, but here goes. Is it possible to produce too many sales
leads with a direct marketing campaign? Are qualified leads really that
important? The answer to both questions is yes.
You ask yourself, “How can that be when big companies spend millions on
Appointment setting services sound great. The general suggestion is that
companies that use these firms to schedule meetings for their sales reps will
get appointments with real prospects instead of simple leads.
In fact, companies that employ appointment setting firms have often done so...more >>