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Dan McDade

Yes, Too Many Leads can Hurt Sales   26 Feb, 2008
By: Dan McDade

Hard to imagine this, but here goes. Is it possible to produce too many sales leads with a direct marketing campaign? Are qualified leads really that important? The answer to both questions is yes. You ask yourself, “How can that be when big companies spend millions on large-scale...more >>

(Dis)Appointment Setting - Are Appointment Setting Firms Setting You Up for Disappointing Sales?   12 Sep, 2007
By: Dan McDade

Appointment setting services sound great. The general suggestion is that companies that use these firms to schedule meetings for their sales reps will get appointments with real prospects instead of simple leads. In fact, companies that employ appointment setting firms have often done so...more >>

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