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Jim Parker

Prospects Never Want a Low Price! HUH?   11 Aug, 2008
By: Jim Parker

We are all often faced with requests to lower our price. However, is that really what is being asked of us? As noted business coach Zig Ziglar says, “Thousands of 6 inch drills are sold every year to people who did not want 6 inch drills. What they wanted were 6 inch holes.” Our customers...more >>

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