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Joanne Smikle

Creating Customer Value in your Dealership   12 Feb, 2004
By: Joanne Smikle

The focus in many dealerships is revenue growth—churning out bigger orders to produce bigger bucks. Revenue growth is certainly essential to survival, but revenue growth without customer value is a recipe for disaster. When customer satisfaction isn’t regularly factored into your business...more >>

Leading A Dynamic Sales Team   16 Dec, 2003
By: Joanne Smikle

Whether you are a single dealership or part of a larger chain of retailers, leading sales people is a challenge. Between the lackluster performers, the egos of the star performers, the internal conflicts and the inevitable communication gaps, it can be a tough job for a leader. Even the...more >>

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