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Larry Walsh

CEO & Chief Analyst

Lawrence M. Walsh is CEO & Chief Analyst of The 2112 Group, a business strategy firm focused on improving the performance of technology companies’ direct and indirect channels by leveraging proprietary intelligence through qualitative research, market analysis, tools, and enablement programs. He founded Channelnomics, a news and analysis website about business models and best practices of technology channels, which was licensed by Incisive Media in July 2014. Walsh spent the last 20+ years as a journalist, analyst and industry commentator. He's previously served as editor of Information Security and VARBusiness magazines, as well as editor and publisher of Ziff Davis Enterprise’s Channel Insider. He is co-author of The Power of Convergence, a book on the optimization of technology utilization through the merging of business and technology management.

Good Partners Produce, Great Partners Contribute   20 Feb, 2015
By: Larry Walsh

A common refrain among channel chiefs and their teams is, “We don’t want all the partners. We need the right partners.” And by “right,” they mean solution providers that will produce high volumes of sales and consume the lowest amount of resources in the process.

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