Ronelle Ingram

Educating techs, sales reps, customer service support and end users often helps lower the overall cost of your prepaid service agreements. It also instills confidence in the client that you have their best interest at heart, which results in customer loyalty. Any MAs, CPC, rentals and...more >>

Andy Slawetsky’s article “Look to the Prints, Not to the Printer,” published in the October issue of ImageSource brought up an interesting concept. Dealers need to consider the value of offering a wide variety of products, including the A4 group. I would like to expand on how sales reps...more >>

Regardless of the business environment today, be it management, service or sales, to accomplish much in an organization, gender differences should not be or become an issue. Getting a job done and doing it well is the bottom line. In reality, men and women do differ in their styles,...more >>

Like most businesses, now is the time to analyze last year’s business performance and begin to implement new ways to bolster your bottom line and inventively cut expenses. Over the course of last year you have likely turned over some sales reps for a number of reasons. and although it is...more >>

How do you watch over someone you can’t see? The need to effectively manage employees that work in distance offices is increasing.  Multiple offices, outside sales reps, at home workers, offices relocated due to disasters, telecommuting, branch offices or subsidiaries are all reasons...more >>

Our receptionist was sobbing at her desk as I walked by. I stopped, putting a comforting hand on her shoulder and asked, “Are you alright? Is there something I can help you with?” “Why are people so mean?” she sniffled. “What gives a person on the phone the right to swear at me...more >>

Industry experts continue to write and speak about the no-growth or static growth economy in the office equipment sector. Yet, it appears that each major manufacturer’s marketing spokesperson continues to predict that their company will grow business by five to fifteen percent this year....more >>

“What is the most expensive product your service department sells?” I often ask this question at the beginning of many of my service seminars. Some people give me blank looks. Other say, service agreements, printed circuit boards or sales support. I believe the answer is the service...more >>

Cradle - to - grave job security went out the window with the corporate downsizing in the 1980’s. It's a war out there—a war for talent, and the managers and companies that win will become the most agile, productive competitors in the global marketplace. It is no longer only about...more >>

The all-inclusive service agreement—can you profit from it? As sales reps keep lowering prices to be competitive, service managers are watching their margins erode. Every time the sales department upgrades an analog or older digital copier, the service department loses revenue. In...more >>