Steve Geishirt

While the country debates Democrat or Republican, Liberal or Conservative, Socialism or Capitalism, you can add one more to the list. Should service technicians sell or just focus on service? At first look, this may not seem like a hot issue, but get a couple of service managers or VPs of service...more >>

In 2008, IBM published a white paper entitled, “The Value of Training,” outlining the benefits of companies investing in their people - their employees.  While many companies lament the cost of training, they do point out the even higher cost of doing nothing – lost skills, lost...more >>

Copier dealers all over the U.S. are finding their printer service business the proverbial “low hanging fruit” in these tough economic times.  Adding printer service as a new revenue stream makes perfect sense for copier dealers whose service departments are already skilled at repairing...more >>

Right now, thousands of new, HP business printers are landing on office desktops all over the country. These new machines replace HP’s “bread and butter” LaserJet 4250 and LaserJet 4350 series, first introduced in 2004. These new machines, with new engines  and new features, all...more >>

Thankfully, 2007 is well under way with its first quarter in the books, and the rush of tax season is over. Still, we need to continue to be aware of market changes, including the latest HP technologies that can affect us all. Some of these technologies are good for the customer, but from the...more >>

An issue that has been plaguing service providers on the HP LaserJet 4200 printer is the delaminating or tearing of film in the fuser. I think most people would agree that the word “plague” is the correct choice of words. The film - sleeve or belt as some call it - rotates around a...more >>

Over the past year, I’ve had a chance to talk to many copier/printer service providers who are considering servicing large-format printers, the most common of these being the HP Designjet. They tell me they are seeing an increase in the number of large-format printers popping up in the...more >>

Last month, I discussed the first three steps necessary to creating a profitable printer service department. Just to refresh your memory those steps were: 1) gathering information; 2) gaining brand knowledge; and 3) determining a service approach. There are five more steps that should...more >>

Understanding that you have to provide printer service to improve your business and having the knowledge to get it accomplished successfully can be two completely different issues. If you do understand the importance of servicing printers, you are on the right track. However, during my...more >>

As a parts provider to the printer industry, one of the toughest nuts to crack has always been the copier dealership. In no way do I mean to be offensive. Getting dealers such as yourself interested in printers is really no problem. Getting dealers to seriously take on printer service is,...more >>