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Adlib Software Launches Expanded North American Channel Program

10 Sep, 2008

Adlib Software Launches Expanded North American Channel Program


Burlington, Ontario (August 25, 2008) — Adlib Software, a leader in advanced server-based document conversion, recognition and publishing, unveiled its new Value Added Reseller (VAR) channel program. The new VAR program offers the software, training and support required for VARs to deliver a server-based document transformation solution as part of an automated document workflow. Initially, the program will be targeted at VARs that specialize in document centric solutions within nine key verticals including life sciences and pharmaceutical, legal, manufacturing and government.

Adlib’s new channel program was developed for VARs that are engaged in marketing, selling and servicing related applications including content, business process, document and product lifecycle management systems. Adlib Software not only extends the functionality of these systems, but offers VARs a chance to capture additional licensing, service and support revenue within their existing customer base and grow their business with new prospects.

“In working with Adlib Software for the past four years, I’ve had first hand experience seeing its document transformation products in action,” said Daniel Lieber, president of Innovative Ideas Unlimited, Inc. (IIUI). “Adlib Software is one of the select few partners out there that has great software that just plain works. It plays a critical role in my customers’ deployments and the company has been available to answer support questions. Adlib has been a great addition to our portfolio.”

“With the demand for our products reaching new heights, it is a perfect time to reevaluate the importance of our VAR Channel Program,” said Peter Duff, president and CEO of Adlib Software. “Our applications recently went through a transformation, making them much more strategic to document workflow solutions. As such we see the VAR Channel as the natural mechanism to accelerate the penetration of these solutions into the market.”

As a demonstration of its commitment to building a strong VAR network, the company recently appointed Chris Yardley as manager of VAR channels to spearhead the development of its channel program. “Thousands of customers use Adlib every day to improve a variety of document transformation processes,” said Yardley. “The new channel program provides an excellent opportunity for VARs to derive new revenue streams from this growing demand and for end users to maximize the value of existing investments.”

“Document management is huge,” said Yardley. “ECM, BPM and many other document-centric product categories are driving a lot of revenue for the VAR community. But VARs need to look beyond the standard offering. Through complementary applications that make these solutions better, VARs that are willing to capitalize on the opportunities afforded to them by offering applications like Adlib Express Server will have a clear advantage and drive a lot more revenue.”

The Adlib Software VAR Channel Program will provide channel partners with a powerful suite of document transformation applications to meet their customers’ growing needs and increase distribution and reach of Adlib products in North America. In addition to the standard fare of marketing collateral, training and MDF, authorized VARs can be assured that Adlib will actively participate in all aspects of the sales and marketing process to ensure mutual success.

Built for organizations that produce large volumes of documents or continuously need to share documents inside or outside of the enterprise, the Adlib Express Server products integrate into a company’s existing workflow. Adlib provides companies in many vertical industries a competitive edge when it comes to server-based document rendering. Adlib helps life sciences and pharmaceutical companies bring drugs to market faster; enables law firms and judicial courts to accurately and easily control case documents; allows manufacturers to convert and share images, drawings and designs with colleagues and customers across the hall or across the globe; and government agencies to collect and share critical and sensitive information delivered in various formats from multiple locations.

For VARs interested in the new Adlib channel program, visit www.adlibsoftware.com/Partners.aspx. Adlib executives will also be available at the 33rd Annual AIIM Document Management Service Providers Executive Forum. The conference will take place from November 6 – 8 at The Driskill in Austin, Texas. For conference information, visit http://www.aiim.org/events/seminars/DMSPF/Article.aspx?id=24395




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